Doctoral Colloquium
The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the Host University, organise the EMAC Doctoral Colloquium for Ph.D. students in marketing. The colloquium is held before the EMAC Spring Conference.
The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.
EMAC Doctoral Colloquium 2026
Dates: May 31- June 2, 2026
Bath, UK
Chair:
Katrijn Gielens (Tilburg University, The Netherlands)
Faculty:
Consumer Behavior – Beginner
Chair: Alix Barasch (University of Colorado, USA).
Co-chairs: Zach Estes (Bayes Business School, UK)
Christophe Lembregts (Erasmus University, The Netherlands)
Consumer Behavior - Intermediate/Advanced
Chair: Christoph Fuchs (Vienna University, Austria)
Co-chairs: Kristin Diehl (University of Southern California, USA)
Nailya Ordabayeva (Boston University, USA)
Marketing Modelling – Beginner
Chair: Maarten J. Gijsenberg (University of Groningen, the Netherlands)
Co-chairs: Dominik Papies (University of Tübingen, Germany)
Gaia Rubera (Bocconi University, Italy)
Marketing Modelling - Intermediate/Advanced
Chair: Bart Bronnenberg (Tilburg University, The Netherlands)
Co-chairs: Aurelie Lemmens (Erasmus University, The Netherlands
Paulo Albuquerque (INSEAD, France)
Marketing Strategy – Beginner
Chair: Lopo Rego (Indiana University, USA)
Co-chairs: Simone Wies (Goethe University Frankfurt, Germany)
Neil Morgan (University of Wisconsin-Madison, USA)
Marketing Strategy - Intermediate/Advanced
Chair: Kelly Hewett (Colorado State University, USA)
Co-chairs: Jan Benedict Steenkamp (University of North Carolina, USA)
John Hulland (University of Georgia, USA)
