Purpose
This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (the European Marketing Academy) can receive.
The two main criteria for the award are:
(1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions, and
(2) Outstanding contributions to the European Marketing Academy.
Criteria
The criteria considered when evaluating nominees are:
Heaviest weight:
1. Research contributions
2. Contributions to EMAC
Important, but of lesser weight:
3. Teaching and mentoring
4. General creativity/innovativeness
5. Service to the marketing community and the public at large
Nominations
Nominations are invited from individuals and marketing departments. The nominations should
include:
1. A letter (4 pages maximum) summarizing the nominee’s accomplishments on the five criteria above.
2. A current curriculum vitae for the nominee.
3. No self-nomination
Deadline
Send nominations no later than January 9, 2026, to PK Kannan (pkannan@umd.edu), Award Committee Chair.
Award Committee
PK Kannan, Award Committee Chair
Els Gijsbrechts,
Werner Reinartz, and
Bernd Skiera
The winner will be notified by the end of January, so the arrangements for the EMAC Special Session can be made.
While in unusual circumstances there may be up to two winners of the award, normally there will be at most one winner in a given year.
The winner will receive the award at the EMAC Spring Conference taking place in Bath (UK) on June 2-5, 2026, where he/she will present a research lecture at a special session.
The winner will also be invited to provide an associated research article to IJRM.
