EMAC acknowledges the support of the Sheth Foundation for its support of the EMAC-Sheth Foundation Sustainability Research Competition.
Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation is not-for-profit organization whose mission is to develop and recognize scholars and scholarship in marketing globally and further the development of marketing thought (https://www.shethfoundation.org/)
Winners
2025
Annika Hagen,
WHU - Otto Beisheim School of Management
Annika Hagen, Christian Schlereth,
Anna-Karina Schmitz
“Market Expansion, Switching, and Cannibalization: Decomposing the Effects of Sustainable and Conventional Line Extensions”
Katherine Rother,
University of Zurich
Katherine Rother, Isabelle Engeler
Radu Tanase, René Algesheimer,
“The Hidden Costs of Social Media Advertising: Backfire effects on product returns and environmental impact in e-commerce”
2024
Hege Landsvik, Norwegian School of Economics, Bergen, Norway
Jareef Bin Martuza
Siv Skard
Sveinung Jørgensen
Lars Jacob Tynes Pedersen
Proposal: “Group Identity and Recycling Behavior: Enhancing sustainability at Stadium Events Using Identity-Based Nudges,” Norwegian School of Economics, Bergen, Norway.
Ludovica Scalco, BI Norwegian Business School, Oslo, Norway
Koen Pauwels
Anders Gustafsson
Proposal: “The Brand Reputation Impact of Activism Depends on the Cause and the Brand Category"
2023
Ursa Bernadic, ETH Zurich
Suchita Srinivasan,
Massimo Filipini
Proposal: “Increasing sustainable Consumption: Product-Specific Environmental Impact Scores”
Sakshi S. Babar, University of Georgia
Sundar Bharadwaj
Proposal: “Climate Marketing Strategies and Firm Performance”
2022
Amir Sepehri, ESSEC Business School, France
Proposal: "Moving Toward Equity, Diversity, and Inclusion: Bias Mitigation in Artificial Intelligence Algorithms"
Yougtak Kim, Terry College of Business, University of Georgia
Proposal: "Do Sustainable New Products Contribute to Firm Value?"
2021
Polina Landgraf, IE Business School, Spain
Proposal: "Approaching Data Sustainability: How to Nudge Consumers (and Firms) to Adopt Sustainable Data Management Practices"
Jochen Hartmann, University of Hamburg, Germany
Proposal: "The Business Value of Diversity"
