We are proud to announce that EMAC is adding another publication to our portfolio – the EMAC Insights Book Series in collaboration with Springer Nature Switzerland as publisher.
The EMAC Insights Book Series aims at publishing three types of content:
- selective, best papers from the EMAC Annual (Spring) Conference and EMAC Regional (Fall) Conference (about 10-20 papers selected out of 600-800 submissions);
- practitioner-oriented books on topics of relevance for marketing with a European focus;
- textbooks.
Best Paper Selection from Conferences
One book per year will be devoted to the best papers from the EMAC Annual (Spring) or EMAC regional (Fall) conferences. The chairs of each track will select up to three best papers from all submissions in their track. Book editors, which in most cases will be the conference organizers, complemented by one of the book series editors, will approach the authors of these papers and invite them to submit their full-length articles for publication in the edited book. Only one paper per track will be selected to keep the number of papers manageable and as varied as possible. Papers will then undergo a separate peer review process by the editors of the edited book and published after 1-3 rounds of reviews and acceptable revisions.
Practitioner-oriented books and Textbooks
The Series Editors will send out a call to the EMAC member base, specifically the national representatives and chairs of special interest groups, to ask for proposals for books oriented to practitioners or textbooks. The Series Editors and selected members from the Editorial Board will then review book proposals. Once the review process is finalized, the Series Editors will work with the authors with the aim of ensuring high-quality of the books.
We thank our members and national representatives for sharing their insights into the needs of our membership that have led to this initiative. We are dedicated to maintaining the highest quality standards in all our publications and are eager to share our first volume.
EMAC Insights Book Series Editors
Michael Haenlein, Ph.D.
VP Publications, EMAC
Professor of Marketing, ESCP Business School and University of Liverpool Management School
Jaap Wieringa, Ph.D.
VP Conferences, EMAC
Professor of Research Methods in Business, University of Groningen
Morana Fudurić, Ph.D.
VP Membership and Communication, EMAC
Associate Professor of Marketing, University of Zagreb, Faculty of Economics and Business
EMAC Insights Book Series Editorial Board (In alphabetical order)
- Nesenur Altinigne, Istanbul Bilgi University
- Chrystostomos Apostolidis, Durham University Business School
- Tammo Bijmolt, University of Groningen
- Doug Bowman, Emory University
- Els Breugelmans, K.U. Leuven
- Bart Bronnenberg, Tilburg University
- Arnaud De Bruyn, ESSEC Business School
- Evert de Haan, University of Groningen
- Nathalie Demoulin, IESEG
- Paul Driessen, Radboud University Nijmegen
- Martin Paul Fritze, Zeppelin University
- Mirko Gati, Corvinus University of Budapest
- Maarten Gijsenberg, University of Groningen
- Marit Gunda Gundersen Engeset, USN School of Business
- Amir Heiman, The Hebrew University of Jerusalem
- Sandra Horvat, University of Zagreb
- Elif Karaosmanoglu, Istanbul Technical University
- Vishal Kashyap, Karl-Franzens-University of Graz
- Ajay Kohli, Georgia Institute of Technology
- Manfred Krafft, University of Münster
- Lien Lamey, KU Leuven
- Gilles Laurent, ESSEC Business School
- Susana Cristina Lima da Costa e Silva, Catholic University of Portugal
- Lucia Malär, University of Bern
- Sudha Mani, Monash University
- Milena Micevski, Copenhagen Business School
- Corina Pelau, Bucharest University of Economic Studies
- Renana Peres, The Hebrew University
- Silvia Ranfagni, Università degli Studi di Firenze
- Thomas Reutterer, WU Vienna
- Andres Rodriguez Veloso, University of Sao Paulo
- Jan Hendrik Schumann, University of Passau
- Javier Sese, UNIZAR
- Bernd Skiera, Goethe University Frankfurt
- Jolanta Tkaczyk, Kosminski University
- Markos Tsogas, University of Piraeus
- Ana Valenzuela, Zicklin School of Business, Baruch College
- Sylvia von Wallpach, Copenhagen Business School
- Simone Wies, Goethe University Frankfurt
- Vesna Zabkar, University of Ljubljana
