EMAC Special Interest Groups

So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics.These special sessions are labeled as Special Interest Groups.

We currently have 9 SIGs:

B2B Marketing

Michael Kleinaltenkamp, Freie Universität Berlin
Vishal Kashyap (Chair), Karl-Franzens-University of Graz

B2B Research Online Seminars (BROSS): https://sites.google.com/view/b2bseminars/home

Branding Stefan Markovic (Chair), Copenhagen Business School
Richard Gyrd- Jones, Copenhagen Business School
Sylvia von Wallpach, Copenhagen Business School
Consumer Behavior Ana Valenzuela(Chair), Zicklin School of Business, Baruch College, CUNY
Daniel Fernandes, Universidade Católica Portuguesa
Niels van den Ven, Tilburg University

Linkedin Group


The CB organizes (digital) seminars, Details at https://lnkd.in/efTwftAd .

Customer Relationship Management Javier Sese, University of Zaragoza
Manfred Krafft (Chair), University of Münster
Digital Marketing

Evert de Haan (Chair), University of Groningen
Lara Lobschat, Maastricht University


Innovation and Stakeholders Paul Driessen (Chair), Radboud University Nijmegen
Bas Hillebrand, Radboud University Nijmegen
Annouk Lievens , University of Antwerp
Marketing Strategy Kapil Tuli,SMU
Simones Wies (Chair), Goethe University Frankfurt
Thorsten Wiesel, University of Münster
Quantitative Marketing Bart Bronnenberg (Chair), Tilburg University
Anja Lambrecht, London Business School 
Retailing Lien Lamey (Chair), KU Leuven
Els Gijsbrechts, Tilburg University
Jonne Guyt, University of Amsterdam
Service Marketing

Jan Hendrik Schumann (Chair), University of Passau
Jenny van Doorn, University of Groningen
Bart Larivière, KU Leuven & Ghent University