EMAC / Sheth Foundation Doctoral Dissertation Competition

 

2017
 

1st place: Jessica Müller-Sweldens 2nd place: Sungtak Hong 3rd place: Alexander Edeling

 
Paper: "Gamification: Conceptualizing and Testing a New Consumer-Firm Interaction Paradigm" Paper:  "The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence" Paper: "Essays on Strategic Marketing Behavior and Its Financial Performance Implications"

              

 

 

  

 

 

 

News / What’s coming up?


EMAC 48th Annual Conference
May 29-31, 2019
Hamburg, Germany



EMAC 10th Regional Conference
September 25-27, 2019
St. Petersburg, Russia


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website