EMAC Special Interest Groups

So far EMAC is one large community with only limited specialization. However, with more specialization in our field, we observe a growing need to specialize and form smaller sub-communities in specific fields. We already observe that in the annual conference, where specific special sessions are organized around specific topics (These special sessions were labeled as Special Interest Groups). In the Executive Committee meeting in 2014 we also observed a strong wish to develop more enduring sub-groups within EMAC. EMAC has therefore developed Special Interest Groups within EMAC. 

SIG Development

We now have four first SIGs that started their activities at the EMAC 2017 Annual Conference Groningen. We are very grateful that some academics will pioneer with us in this development:

Marketing Strategy Kapil Tuli SMU
Thorsten Wiesel University of Münster
Customer Relationship Management Javier Sese University of Zaragoza
Manfred Krafft University of Münster
B2B Marketing Michael Kleinaltenkamp Freie Universität Berlin
Vishal Kashyap Karl-Franzens-University of Graz
Innovation and Stakeholders Paul Driessen Radboud University Nijmegen
Bas Hillebrand Radboud University Nijmegen
Annouk Lievens University of Antwerp

News / What’s coming up?

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018

Notifications have been sent out to the submitting authors. If you didn´t hear from us, please check your spam and in case you didn´t receive any message, please contact Anne-Laure Marteaux (anne-laure.marteaux@eiasm.be)

 

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website