2015: Leuven, Belgium, May 27

Theme: “Marketing’s’ Impact in Business Schools”.

Marketing has changed substantially in the last decades, due to for example the ongoing digitalization. At the same time our discipline has become more scientific, which might limit its’ impact on practice and executive education. Other disciplines, such as Strategic Management, Information Systems and Operations Research are also embracing marketing topics. Eminent US scholars, such as David Reibstein and Yoram Wind have warned us for a declining impact of our discipline.

Keynote speakers:

  • Gary Lilien: Pennsylvania State University
  • Werner Reinartz, University of Cologne
  • Stefan Stremersch, Erasmus School of Economics and IESE Business School
  • Kenneth Wathne, University of Stavanger and BI Norwegian Business School​

2014: Valencia, Spain, June 4 

Theme:“Digital Disruption in Marketing Education?”

We observe a strong digitalization trend within business and society. This trend has disrupted multiple industries (i.e. travel industry, telecom). The question is whether education and specifically marketing education will be strongly affected as well. In the next decade we will be confronted with students that have grown-up with digital media considering these media as an integral part of their everyday life. Still the majority of education forms have not changed.

Keynote speakers:

  • Roland Rust, Robert H. Smith Business School University of Maryland
  • Tor W. Andreassen, NHH Norwegian School of Economics 

2013: Istanbul, Turkey, June 5

Theme: External Funding from Business.

In an applied science, such as marketing, having close connections with the business world is important. Beyond that schools will stimulate to get funds from firms for research.

Keynote speakers:

  • Kay Peters (Hamburg)
  • Ragnhild Silkoset (Oslo) 

2012: Lisbon, Portugal, May 23

Theme: Managing for Change.

Throughout Europe we observe an increasing move to more research oriented universities and business schools. Moreover, we also observe a stronger global focus in which scholars around the globe contribute to the development of marketing as a scientific discipline. As a consequence, marketing departments are also striving to gain a stronger research focus and a stronger global visibility.

Keynote speakers

  • Gilles Laurent (HEC, Paris)
  • Bernd Skiera (Frankfurt University) 

2010:  Copenhagen, Denmark, June 2

News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

Registration link

EMAC 2017 Regional Conference

Date & Location: September 20-22, 2017, Timisoara, Romania

Theme: "Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

Submissions are closed. Notifications to Authors: Mid-June 2017

Conference website: http://www.emac2017regional.org


The Journal of Marketing Behavior will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

For more information and application process, please see the Call for papers.


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Grenoble Ecole De Management
    Department: Marketing / Consumer Behavior
    Position: Postdoctoral position in the Consumer Behavior team 
    Application Deadline: May 14, 2017
    Read more -  Email 
  • Institution: University of Kent
    Department: Kent Business School
    Position: Lecturer/Senior Lecturer in Digital Marketing
    Application Deadline: May 21, 2017
    Posted on: Apr 11, 2017
    Read more -  Email  - Website
  • Institution: IPAG Business School
    Position: Associate Professor of Marketing
    Application Deadline: May 30, 2017
    Read more -  Email 
  • Institution: University of Exeter
    Department: Business School
    Position: Associate/Professor 
    Application Deadline: May 31, 2018
    Read more -  Email  - Website 
  • Institution: Pontificia Universidad Javeriana
    Department: Management
    Position: Assistant or Associate Professor 
    Application Deadline: Jun 1, 2017
    Read more -  Email  - Website
  • Institution: Copenhagen Business School
    Department: Department of Marketing
    Position: Two Associate Professorships in Marketing and Sales Management with special attention to digitalization
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website 
  • Institution: University of Technology Sydney
    Department: UTS Business School: Marketing Discipline Group
    Position: Lecturer/ Senior Lecturer, Associate Professor and Full Professor of Marketing
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website
  • Institution: Carlos III University, Madrid
    Department: Department of Business Administration
    Position: Tenure track position in Marketing
    Application Deadline: Jul 1, 2017
    Read more -  Email  - Website
  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email