2018: Glasgow, UK, May 30

Themes: Department Happiness” and “How to attract good doctoral students”.

The idea is to discuss
 
i) strategies that facilitate the production of first class research, teaching, and the retention of top scholars at all (academic) ages that reach beyond traditional, extrinsically oriented motivation schemes and
ii) ways to attract high potential future scholars to PhD programs.  
 
Two scholars affiliated with EMAC will reflect on these topics. We are very pleased that Professor Stefano Puntoni (Erasmus University, RSM) and Professor Simone Wies (Goethe University, Frankfurt) have agreed to provide their personal views as input for the discussion and exchange among department heads.


 

2017: Groningen, the Netherlands, May 25

Theme: "Digital Innovations in Marketing Education"

We observe a strong digitalization trend within business and society. A couple of years we discussed the disruptive nature of digitalization. This year we aim to focus on how digital methods can be included in education. Two scholars affiliated with EMAC will reflect on this theme. We are very pleased that Professor Prof. Tor W. Andreassen from NHH Norwegian School of Economics will discuss his view on this topic in his role as VP Education of EMAC. We invited Gui Liberali associate professor at Rotterdam School Management (RSM) to share his use of digital methods in education. Gui Liberali has done extensive research on web morphing and is one of the innovators at RSM with regard to digital teaching methods.

Keynote speakers:

  • Tor W. Andreassen, NHH Norwegian School of Economics
  • Gui Liberali, Rotterdam School Management (RSM)

2016: Oslo, Norway, May 25

Theme :"Effectively Teaching Marketing Analytics"

One of the major trends in today’s business is big data. We observe a strong need among marketing practice for well-educated marketing analytics professionals. However, there is a lack of supply given the demand according to agencies, such as McKinsey. Beyond that teaching quantitative course in business schools can sometimes be a challenge. The questions is thus how can we effectively offer programs and courses focusing on marketing analytics. Notably, this issue arose from last years’ department head forum.

Keynote Speakers:

  • Bruce Hardie, London Business School
  • Jaap Wieringa, University of Groningen

2015: Leuven, Belgium, May 27

Theme: “Marketing’s’ Impact in Business Schools”.

Marketing has changed substantially in the last decades, due to for example the ongoing digitalization. At the same time our discipline has become more scientific, which might limit its’ impact on practice and executive education. Other disciplines, such as Strategic Management, Information Systems and Operations Research are also embracing marketing topics. Eminent US scholars, such as David Reibstein and Yoram Wind have warned us for a declining impact of our discipline.

Keynote speakers:

  • Gary Lilien: Pennsylvania State University
  • Werner Reinartz, University of Cologne
  • Stefan Stremersch, Erasmus School of Economics and IESE Business School
  • Kenneth Wathne, University of Stavanger and BI Norwegian Business School​

2014: Valencia, Spain, June 4 

Theme:“Digital Disruption in Marketing Education?”

We observe a strong digitalization trend within business and society. This trend has disrupted multiple industries (i.e. travel industry, telecom). The question is whether education and specifically marketing education will be strongly affected as well. In the next decade we will be confronted with students that have grown-up with digital media considering these media as an integral part of their everyday life. Still the majority of education forms have not changed.

Keynote speakers:

  • Roland Rust, Robert H. Smith Business School University of Maryland
  • Tor W. Andreassen, NHH Norwegian School of Economics 

2013: Istanbul, Turkey, June 5

Theme: External Funding from Business.

In an applied science, such as marketing, having close connections with the business world is important. Beyond that schools will stimulate to get funds from firms for research.

Keynote speakers:

  • Kay Peters (Hamburg)
  • Ragnhild Silkoset (Oslo) 

2012: Lisbon, Portugal, May 23

Theme: Managing for Change.

Throughout Europe we observe an increasing move to more research oriented universities and business schools. Moreover, we also observe a stronger global focus in which scholars around the globe contribute to the development of marketing as a scientific discipline. As a consequence, marketing departments are also striving to gain a stronger research focus and a stronger global visibility.

Keynote speakers

  • Gilles Laurent (HEC, Paris)
  • Bernd Skiera (Frankfurt University) 

2010:  Copenhagen, Denmark, June 2

News / What’s coming up?


EMAC 48th Annual Conference
May 28-31, 2019
Hamburg, Germany

Submission Deadline: December 5, 2018 14:00 CET Time

Submission linkhttp://www.emac-2019.org


 

Call for Nominations: EMAC Distinguished Marketing Scholar Award 2019

The winner will receive the award at the annual EMAC Conference taking place in Hamburg on May 29-31, 2019, where he/she will present a research lecture at a special session. The winner will also be invited to provide an associated research article to IJRM and a shorter article to the EMAC Chronicle.

This (annual) award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (the European Marketing Academy) can receive.

Send Nominations no later than December 19, 2018 to Roland Rust, Award Committee Chair.

Call for nominations


 

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website