2017: Groningen, the Netherlands, May 25

Theme: "Digital Innovations in Marketing Education"

We observe a strong digitalization trend within business and society. A couple of years we discussed the disruptive nature of digitalization. This year we aim to focus on how digital methods can be included in education. Two scholars affiliated with EMAC will reflect on this theme. We are very pleased that Professor Prof. Tor W. Andreassen from NHH Norwegian School of Economics will discuss his view on this topic in his role as VP Education of EMAC. We invited Gui Liberali associate professor at Rotterdam School Management (RSM) to share his use of digital methods in education. Gui Liberali has done extensive research on web morphing and is one of the innovators at RSM with regard to digital teaching methods.

Keynote speakers:

  • Tor W. Andreassen, NHH Norwegian School of Economics
  • Gui Liberali, Rotterdam School Management (RSM)

2016: Oslo, Norway, May 25

Theme :"Effectively Teaching Marketing Analytics"

One of the major trends in today’s business is big data. We observe a strong need among marketing practice for well-educated marketing analytics professionals. However, there is a lack of supply given the demand according to agencies, such as McKinsey. Beyond that teaching quantitative course in business schools can sometimes be a challenge. The questions is thus how can we effectively offer programs and courses focusing on marketing analytics. Notably, this issue arose from last years’ department head forum.

Keynote Speakers:

  • Bruce Hardie, London Business School
  • Jaap Wieringa, University of Groningen

2015: Leuven, Belgium, May 27

Theme: “Marketing’s’ Impact in Business Schools”.

Marketing has changed substantially in the last decades, due to for example the ongoing digitalization. At the same time our discipline has become more scientific, which might limit its’ impact on practice and executive education. Other disciplines, such as Strategic Management, Information Systems and Operations Research are also embracing marketing topics. Eminent US scholars, such as David Reibstein and Yoram Wind have warned us for a declining impact of our discipline.

Keynote speakers:

  • Gary Lilien: Pennsylvania State University
  • Werner Reinartz, University of Cologne
  • Stefan Stremersch, Erasmus School of Economics and IESE Business School
  • Kenneth Wathne, University of Stavanger and BI Norwegian Business School​

2014: Valencia, Spain, June 4 

Theme:“Digital Disruption in Marketing Education?”

We observe a strong digitalization trend within business and society. This trend has disrupted multiple industries (i.e. travel industry, telecom). The question is whether education and specifically marketing education will be strongly affected as well. In the next decade we will be confronted with students that have grown-up with digital media considering these media as an integral part of their everyday life. Still the majority of education forms have not changed.

Keynote speakers:

  • Roland Rust, Robert H. Smith Business School University of Maryland
  • Tor W. Andreassen, NHH Norwegian School of Economics 

2013: Istanbul, Turkey, June 5

Theme: External Funding from Business.

In an applied science, such as marketing, having close connections with the business world is important. Beyond that schools will stimulate to get funds from firms for research.

Keynote speakers:

  • Kay Peters (Hamburg)
  • Ragnhild Silkoset (Oslo) 

2012: Lisbon, Portugal, May 23

Theme: Managing for Change.

Throughout Europe we observe an increasing move to more research oriented universities and business schools. Moreover, we also observe a stronger global focus in which scholars around the globe contribute to the development of marketing as a scientific discipline. As a consequence, marketing departments are also striving to gain a stronger research focus and a stronger global visibility.

Keynote speakers

  • Gilles Laurent (HEC, Paris)
  • Bernd Skiera (Frankfurt University) 

2010:  Copenhagen, Denmark, June 2

News / What’s coming up?

Notifications for the EMAC 2017 Regional Conference have been sent out on June 20, 2017. If you have not received it (check your junk mails), contact Anne-Laure Marteaux, EMAC Executive Secretary

Luk Warlop was appointed as President-Elect of the European Marketing Academy.

Luk Warlop (Phd U. of Florida 1995) is Professor of Marketing at the KU Leuven and at BI Norwegian Business School.  He has a long history of service to the EMAC community: as country representative for Belgium, as doctoral colloquium chair, and as consumer behavior track chair on several occasions. He co-chaired the annual EMAC conference both in 2015 (Leuven) and in 2016 (Oslo), and is currently senior editor for the International Journal of Research in Marketing.  He co-authored 27 ABS4/4* publications, in the International Journal of Research in Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Personality and Social Psychology, Psychological Sicience, Journal of Accounting Research, among others.  He joins the EMAC steering committee as president-elect until the 2018 EMAC conference, and will serve a two year term as president from then onwards.

The Journal of Marketing Behavior  will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

Submission Deadline: September 1, 2017

Call for papers


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email