2018: Glasgow, UK, May 30

Themes: Department Happiness” and “How to attract good doctoral students”.

The idea is to discuss
i) strategies that facilitate the production of first class research, teaching, and the retention of top scholars at all (academic) ages that reach beyond traditional, extrinsically oriented motivation schemes and
ii) ways to attract high potential future scholars to PhD programs.  
Two scholars affiliated with EMAC will reflect on these topics. We are very pleased that Professor Stefano Puntoni (Erasmus University, RSM) and Professor Simone Wies (Goethe University, Frankfurt) have agreed to provide their personal views as input for the discussion and exchange among department heads.


2017: Groningen, the Netherlands, May 25

Theme: "Digital Innovations in Marketing Education"

We observe a strong digitalization trend within business and society. A couple of years we discussed the disruptive nature of digitalization. This year we aim to focus on how digital methods can be included in education. Two scholars affiliated with EMAC will reflect on this theme. We are very pleased that Professor Prof. Tor W. Andreassen from NHH Norwegian School of Economics will discuss his view on this topic in his role as VP Education of EMAC. We invited Gui Liberali associate professor at Rotterdam School Management (RSM) to share his use of digital methods in education. Gui Liberali has done extensive research on web morphing and is one of the innovators at RSM with regard to digital teaching methods.

Keynote speakers:

  • Tor W. Andreassen, NHH Norwegian School of Economics
  • Gui Liberali, Rotterdam School Management (RSM)

2016: Oslo, Norway, May 25

Theme :"Effectively Teaching Marketing Analytics"

One of the major trends in today’s business is big data. We observe a strong need among marketing practice for well-educated marketing analytics professionals. However, there is a lack of supply given the demand according to agencies, such as McKinsey. Beyond that teaching quantitative course in business schools can sometimes be a challenge. The questions is thus how can we effectively offer programs and courses focusing on marketing analytics. Notably, this issue arose from last years’ department head forum.

Keynote Speakers:

  • Bruce Hardie, London Business School
  • Jaap Wieringa, University of Groningen

2015: Leuven, Belgium, May 27

Theme: “Marketing’s’ Impact in Business Schools”.

Marketing has changed substantially in the last decades, due to for example the ongoing digitalization. At the same time our discipline has become more scientific, which might limit its’ impact on practice and executive education. Other disciplines, such as Strategic Management, Information Systems and Operations Research are also embracing marketing topics. Eminent US scholars, such as David Reibstein and Yoram Wind have warned us for a declining impact of our discipline.

Keynote speakers:

  • Gary Lilien: Pennsylvania State University
  • Werner Reinartz, University of Cologne
  • Stefan Stremersch, Erasmus School of Economics and IESE Business School
  • Kenneth Wathne, University of Stavanger and BI Norwegian Business School​

2014: Valencia, Spain, June 4 

Theme:“Digital Disruption in Marketing Education?”

We observe a strong digitalization trend within business and society. This trend has disrupted multiple industries (i.e. travel industry, telecom). The question is whether education and specifically marketing education will be strongly affected as well. In the next decade we will be confronted with students that have grown-up with digital media considering these media as an integral part of their everyday life. Still the majority of education forms have not changed.

Keynote speakers:

  • Roland Rust, Robert H. Smith Business School University of Maryland
  • Tor W. Andreassen, NHH Norwegian School of Economics 

2013: Istanbul, Turkey, June 5

Theme: External Funding from Business.

In an applied science, such as marketing, having close connections with the business world is important. Beyond that schools will stimulate to get funds from firms for research.

Keynote speakers:

  • Kay Peters (Hamburg)
  • Ragnhild Silkoset (Oslo) 

2012: Lisbon, Portugal, May 23

Theme: Managing for Change.

Throughout Europe we observe an increasing move to more research oriented universities and business schools. Moreover, we also observe a stronger global focus in which scholars around the globe contribute to the development of marketing as a scientific discipline. As a consequence, marketing departments are also striving to gain a stronger research focus and a stronger global visibility.

Keynote speakers

  • Gilles Laurent (HEC, Paris)
  • Bernd Skiera (Frankfurt University) 

2010:  Copenhagen, Denmark, June 2

News / What’s coming up?


Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)


  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344




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