8th EMAC Regional Conference

"Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

 The West University of Timisoara, Timisoara, Romania, September 20-22, 2017

As marketing environment is changing due to the new technologies, more demanding, connected and empowered customers, new unconventional competitors, and new emerging markets, the companies from the CEE countries need to be well prepared to face these challenges and to survive. It becomes necessary to deepen our understanding of the market success and failure of the companies from the CEE countries, in order to improve communication between academics and practitioners related to the relevant research theme for marketing practice, and to effectively manage the individual and organizational learning process in marketing.

The theme of the 8th EMAC Regional Conference is focused upon the ways of bridging marketing theory/practice gap in CEE countries to enhance competitiveness of the firms.

We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing research, consumer behaviour, product and brand management, channel and sales management, marketing communications, marketing organization, business-to-business marketing, services marketing, digital marketing, international and cross-cultural marketing, social marketing and corporate social responsibility.

Conference Committee Chairs

Prof. Dr. Florin Foltean, West University of Timisoara
Prof. DDr. Udo Wagner, University of Vienna
Prof. Dr. Calin Veghes, Academy of Economic Studies of Bucharest

Important dates:

Paper submission deadlineApril 24, 2017 15:00 CET Time

Paper submission guidelines

Registration: Early bird : August 7, 2017
                    Regular registration: September 4, 2017

Conference fees*:

Early bird registration fee (Before August 7, 2017): 375 €
Regular registration fee (After August 7, 2017): 390 €

* All fees include the EMAC membership fee for 2018

Conference website: http://www.emac2017regional.org/


News / What’s coming up?

Notifications for the EMAC 2017 Regional Conference have been sent out on June 20, 2017. If you have not received it (check your junk mails), contact Anne-Laure Marteaux, EMAC Executive Secretary

Luk Warlop was appointed as President-Elect of the European Marketing Academy.

Luk Warlop (Phd U. of Florida 1995) is Professor of Marketing at the KU Leuven and at BI Norwegian Business School.  He has a long history of service to the EMAC community: as country representative for Belgium, as doctoral colloquium chair, and as consumer behavior track chair on several occasions. He co-chaired the annual EMAC conference both in 2015 (Leuven) and in 2016 (Oslo), and is currently senior editor for the International Journal of Research in Marketing.  He co-authored 27 ABS4/4* publications, in the International Journal of Research in Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Personality and Social Psychology, Psychological Sicience, Journal of Accounting Research, among others.  He joins the EMAC steering committee as president-elect until the 2018 EMAC conference, and will serve a two year term as president from then onwards.

The Journal of Marketing Behavior  will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

Submission Deadline: September 1, 2017

Call for papers


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email