8th EMAC Regional Conference

"Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

 The West University of Timisoara, Timisoara, Romania, September 20-22, 2017

As marketing environment is changing due to the new technologies, more demanding, connected and empowered customers, new unconventional competitors, and new emerging markets, the companies from the CEE countries need to be well prepared to face these challenges and to survive. It becomes necessary to deepen our understanding of the market success and failure of the companies from the CEE countries, in order to improve communication between academics and practitioners related to the relevant research theme for marketing practice, and to effectively manage the individual and organizational learning process in marketing.

The theme of the 8th EMAC Regional Conference is focused upon the ways of bridging marketing theory/practice gap in CEE countries to enhance competitiveness of the firms.

We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing research, consumer behaviour, product and brand management, channel and sales management, marketing communications, marketing organization, business-to-business marketing, services marketing, digital marketing, international and cross-cultural marketing, social marketing and corporate social responsibility.

Conference Committee Chairs

Prof. Dr. Florin Foltean, West University of Timisoara
Prof. DDr. Udo Wagner, University of Vienna
Prof. Dr. Calin Veghes, Academy of Economic Studies of Bucharest

Important dates:

Paper submission deadlineApril 24, 2017 15:00 CET Time

Paper submission guidelines

Registration: Early bird : August 7, 2017
                    Regular registration: September 4, 2017

Conference fees*:

Early bird registration fee (Before August 7, 2017): 375 €
Regular registration fee (After August 7, 2017): 390 €

* All fees include the EMAC membership fee for 2018

Conference website: http://www.emac2017regional.org/


News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

Register before April 15, 2017 to benefit from the early bird registration fee!

Registration link

EMAC 30th Doctoral Colloquium

Date & Location: May 21-23, 2016, Groningen, The Netherlands

Submission Deadline: January 25, 2017 noon CET Time

For more information & submission, please click HERE


2017 EMAC / Sheth Foundation Doctoral Dissertation Competition 

Increase the reach of your dissertation – apply for the 2017 EMAC / Sheth Foundation Doctoral Dissertation Competition

Submission Deadline: January 27, 2017 (midnight CET Time)

Call for papers

Submission guidelines

Submission link

The Journal of Marketing Behavior will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

For more information and application process, please see the Call for papers.

BMM-EMAC8th Biennial International Conference
on Business Market Management in Association with EMAC

Date: July 6-8, 2017
Location:  Karl-Franzens-University of Graz, Austria

Submission Deadline: April 7, 2017

Conference Organizers
Vishal Kashyap – University of Graz
Thomas Foscht – University of Graz
Michael Kleinaltenkamp – Free University of Berlin

Website: marketing.uni-graz.at/en/research/bmm-emac-2017

Call for papers


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: The University of Auckland
    Position: Lecturer/Senior Lecturer
    Application Deadline: Feb 27, 2017
    Read more -  Email  - Website 
  • Institution: University of Hamburg
    Department: Chair of Marketing and Innovation
    Position: Postdoc
    Application Deadline: Feb 28, 2017
    Read more -  Email  - Website 

  • Institution: The University of Auckland
    Department: Graduate School of Management
    Position: Lecturer/Senior Lecturer/Associate Professor in Marketing (GSM)
    Application Deadline: Feb 28, 2017
    Read more -  Email  - Website 
  • Institution: Public University of Navarra
    Department: Management
    Position: Assistant Professor of Marketing
    Application Deadline: Mar 10, 2017
    Read more -  Email  - Website 

  • Institution: Grenoble Ecole de Management
    Department: Marketing
    Position: Chair Professor
    Application Deadline: Mar 31, 2017
    Read more -  Email 
  • Institution: Sungkyunkwan University
    Department: SKK GSB
    Position: Tenure Track Marketing Faculty - All Ranks
    Application Deadline: Apr 15, 2017
    Read more -  Email  - Website 
  • Institution: Sungkyunkwan University
    Department: SKK GSB
    Position: Clinical Marketing Faculty
    Application Deadline: Apr 15, 2017
    Read more -  Email  - Website 
  • Institution: University of Technology Sydney
    Department: UTS Business School: Marketing Discipline Group
    Position: Lecturer/ Senior Lecturer, Associate Professor and Full Professor of Marketing
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website