8th EMAC Regional Conference

"Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

 The West University of Timisoara, Timisoara, Romania, September 20-22, 2017

As marketing environment is changing due to the new technologies, more demanding, connected and empowered customers, new unconventional competitors, and new emerging markets, the companies from the CEE countries need to be well prepared to face these challenges and to survive. It becomes necessary to deepen our understanding of the market success and failure of the companies from the CEE countries, in order to improve communication between academics and practitioners related to the relevant research theme for marketing practice, and to effectively manage the individual and organizational learning process in marketing.

The theme of the 8th EMAC Regional Conference is focused upon the ways of bridging marketing theory/practice gap in CEE countries to enhance competitiveness of the firms.

We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing research, consumer behaviour, product and brand management, channel and sales management, marketing communications, marketing organization, business-to-business marketing, services marketing, digital marketing, international and cross-cultural marketing, social marketing and corporate social responsibility.

Conference Committee Chairs

Prof. Dr. Florin Foltean, West University of Timisoara
Prof. DDr. Udo Wagner, University of Vienna
Prof. Dr. Calin Veghes, Academy of Economic Studies of Bucharest

Important dates:

Paper submission deadlineApril 24, 2017 15:00 CET Time

Paper submission guidelines

Registration: Early bird : August 7, 2017
                    Regular registration: September 4, 2017

Conference fees*:

Early bird registration fee (Before August 7, 2017): 375 €
Regular registration fee (After August 7, 2017): 390 €

* All fees include the EMAC membership fee for 2018

Conference website: http://www.emac2017regional.org/


News / What’s coming up?

EMAC 47th Annual Conference
Submission Deadline:  5 December 2017 15:00 CET Time
Submissions are done via the conference website

International Journal of Research Marketing

Special issue on Digital Business Models

Submission Deadline: 1st March 2018

Call for papers


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website