8th EMAC Regional Conference

"Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

 The West University of Timisoara, Timisoara, Romania, September 20-22, 2017

As marketing environment is changing due to the new technologies, more demanding, connected and empowered customers, new unconventional competitors, and new emerging markets, the companies from the CEE countries need to be well prepared to face these challenges and to survive. It becomes necessary to deepen our understanding of the market success and failure of the companies from the CEE countries, in order to improve communication between academics and practitioners related to the relevant research theme for marketing practice, and to effectively manage the individual and organizational learning process in marketing.

The theme of the 8th EMAC Regional Conference is focused upon the ways of bridging marketing theory/practice gap in CEE countries to enhance competitiveness of the firms.

We invite marketing scholars from Europe and abroad to submit papers on marketing theory, strategic marketing, marketing research, consumer behaviour, product and brand management, channel and sales management, marketing communications, marketing organization, business-to-business marketing, services marketing, digital marketing, international and cross-cultural marketing, social marketing and corporate social responsibility.

Conference Committee Chairs

Prof. Dr. Florin Foltean, West University of Timisoara
Prof. DDr. Udo Wagner, University of Vienna
Prof. Dr. Calin Veghes, Academy of Economic Studies of Bucharest

Important dates:

Paper submission deadlineApril 24, 2017 15:00 CET Time

Paper submission guidelines

Registration: Early bird : August 7, 2017
                    Regular registration: September 4, 2017

Conference fees*:

Early bird registration fee (Before August 7, 2017): 375 €
Regular registration fee (After August 7, 2017): 390 €

* All fees include the EMAC membership fee for 2018

Conference website: http://www.emac2017regional.org/


News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

Registration link

EMAC 2017 Regional Conference

Date & Location: September 20-22, 2017, Timisoara, Romania

Theme: "Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

Submissions are closed. Notifications to Authors: Mid-June 2017

Conference website: http://www.emac2017regional.org


The Journal of Marketing Behavior will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

For more information and application process, please see the Call for papers.


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Grenoble Ecole De Management
    Department: Marketing / Consumer Behavior
    Position: Postdoctoral position in the Consumer Behavior team 
    Application Deadline: May 14, 2017
    Read more -  Email 
  • Institution: University of Kent
    Department: Kent Business School
    Position: Lecturer/Senior Lecturer in Digital Marketing
    Application Deadline: May 21, 2017
    Posted on: Apr 11, 2017
    Read more -  Email  - Website
  • Institution: IPAG Business School
    Position: Associate Professor of Marketing
    Application Deadline: May 30, 2017
    Read more -  Email 
  • Institution: University of Exeter
    Department: Business School
    Position: Associate/Professor 
    Application Deadline: May 31, 2018
    Read more -  Email  - Website 
  • Institution: Pontificia Universidad Javeriana
    Department: Management
    Position: Assistant or Associate Professor 
    Application Deadline: Jun 1, 2017
    Read more -  Email  - Website
  • Institution: Copenhagen Business School
    Department: Department of Marketing
    Position: Two Associate Professorships in Marketing and Sales Management with special attention to digitalization
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website 
  • Institution: University of Technology Sydney
    Department: UTS Business School: Marketing Discipline Group
    Position: Lecturer/ Senior Lecturer, Associate Professor and Full Professor of Marketing
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website
  • Institution: Carlos III University, Madrid
    Department: Department of Business Administration
    Position: Tenure track position in Marketing
    Application Deadline: Jul 1, 2017
    Read more -  Email  - Website
  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email