You will find below the Conference proceedings for the EMAC Annual Conference as of 2013 and for the EMAC Regional Conference as of  2011.

Should you be interested in a specific paper, please contact directly the author(s).

EMAC Annual Confererences Proceedings 

47th EMAC Annual Conference- Glasgow, May 29- June 1, 2018

ISBN number: 978-1-5272-1911-3

46th EMAC Annual Conference- Groningen- May 23-26, 2017

ISBN number: 978-90-367-9912-6

45th EMAC Annual Conference-Oslo-May 24-27, 2016

ISBN number: 978-82-8247-284-5

44th EMAC Annual Conference-Leuven-May 26-29, 2015

ISBN number: 978-90-823-8339-0

43rd EMAC Annual Conference-Valencia-June 3-6, 2014

ISBN number: 978-84-370-9453-3

42th EMAC Annual Conference- Istanbul- June 4-7,2013

ISBN number: 978-9944-380-10-2

EMAC Regional Conferences Proceedings

7th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets, Sarajevo, Bosnia and Herzegovinia, September 14-16, 2016

ISBN number: 978-9958-25-122-1

6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets, WU Vienna, Austria, September 16-18, 2015


5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets, University of Katowice, Poland, September 24-26, 2014

ISBN number: 978-83-7875-210-3

4th EMAC Regional Conference,Marketing Theory Challenges in Emerging Societies, St-Petersburg, Russia, September 25-27, 2013. 

3rd EMAC Regional Conference,Marketing Theory Challenges in Emerging Societies, Belgrade, September, 12-14, 2012

ISBN number: 978-86-403-1240-0

2nd EMAC Regional Conference, Marketing Theory Challenges in Emerging Societies, Iaşi, Romania,  September 21-23, 2011.

1st EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets, Hungary, September 23-25, 2010

ISBN number: 978-963-503-419-2

News / What’s coming up?


Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)


  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344




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