EMAC’s New Journal of Marketing Behavior 

Editor-in-Chief: Klaus Wertenbroch, INSEAD


Please send your submission to: jmb@nowpublishers.com

The European Marketing Academy (EMAC) and now publishers are inviting you to submit your research articles to EMAC’s new Journal of Marketing Behavior (JMB).

JMB seeks to become the world's premier outlet for behavioral research in marketing that has relevant and interesting practical implications for decision makers, be they managers, policy makers, or consumers. 

In this aim JMB is supported by a group of internationally distinguished and experienced Associate Editors and Editorial Review Board members (see list on page 2 below) who engage with authors in a constructive and efficient review process (including the Editor, an Associate Editor, and two reviewers, aiming for no more than two rounds of concise reviews).

Substantive and phenomenological orientation

JMB targets theoretically grounded research that uncovers and/or explains human behavior in the marketplace, covering behavior by individuals or groups, be they consumers, managers, or organizations. Its behavioral focus and orientation toward substantive problems allow it to broadly encompass questions, theories, and methods from marketing, economics, psychology, behavioral decision research, or any other fields within the social and behavioral sciences.

JMB welcomes submissions covering behavioral decision research (BDT/JDM); managerial decision-making; behavioral economics; neuroeconomic, anthropological, and/or ethnographic analyses of consumer behavior; as well as, for example, specific marketing topics such as social media, advertising, customer satisfaction, or business-to-business marketing. Other behaviorally relevant and interesting subject domains are welcome as well.

Multiple methods

Compared to other marketing journals that focus on research on consumer behavior and consumer psychology, JMB places greater emphasis on external validity, in relation to internal validity, and encourages a wider range of research approaches and the combination of multiple methods (including, for example, laboratory experiments, controlled field experiments, survey research, quantitative analyses of secondary data, analytical models, and qualitative data). 

Types of articles

While emphasizing original empirical research, JMB also targets several other types of articles, including reviews, replications, and research notes.

  • JMB aims to publish review articles that integrate extant behavioral research into marketplace phenomena.
  • JMB will consider publication of replications of controversial previous findings or of systematic failures to replicate accepted findings.
  • JMB invites shorter articles that reliably identify new marketplace behaviors that are not yet theoretically grounded. This allows for a feedback loop between discovery and theory development.

JMB requires full transparency about data collection and analyses. 

Editorial Board


Klaus Wertenbroch, INSEAD

Associate Editors

Marnik Dekimpe, Tilburg University
Ravi Dhar, Yale University
Joel Huber, Duke University
Stijn van Osselaer, Cornell University
Werner Reinartz, University of Cologne
Baba Shiv, Stanford University
Uri Simonsohn, University of Pennsylvania

Editorial Review Board

Shlomo Benartzi, University of California, Los Angeles
Simona Botti, London Business School
Ziv Carmon, INSEAD
Pierre Chandon, INSEAD
Alexander Chernev, Northwestern University
Uri Gneezy, University of California, San Diego
Jacob Goldenberg, Interdisciplinary Center Herzliya
Andreas Herrmann, University of St. Gallen
Robin Hogarth, Universitat Pompeu Fabra
Christopher Hsee, University of Chicago
Eric Johnson, Columbia University
Punam Keller, Dartmouth College
Gilles Laurent, INSEEC Business School
Don Lehmann, Columbia University
Nina Mazar, University of Toronto
Eitan Muller, New York University
Michael Norton, Harvard Business School
Steve Nowlis, Washington University in St. Louis
Joe Nunes, University of Southern California
Stefano Puntoni, Erasmus University
Lucia Reisch, Copenhagen Business School
Paul Rozin, University of Pennsylvania
Martin Schreier, Vienna University of Economics and Business
Ron Shachar, Interdisciplinary Center Herzliya
Eldar Shafir, Princeton University
Suzanne Shu, University of California, Los Angeles,
Bernd Skiera, University of Frankfurt
Deborah Small, University of Pennsylvania
Jack Soll, Duke University
J.-B. Steenkamp, University of North Carolina at Chapel Hill
Nader Tavassoli, London Business School
Ana Valenzuela, Baruch College, CUNY & Universitat Pompeu Fabra
Kevin Volpp, University of Pennsylvania
Joachim Vosgerau, Tilburg University
Luk Warlop, Catholic University Leuven
Martin Weber, University of Mannheim
Berend Wierenga, Erasmus University
Gal Zauberman, University of Pennsylvania

News / What’s coming up?

Notifications for the EMAC 2017 Regional Conference have been sent out on June 20, 2017. If you have not received it (check your junk mails), contact Anne-Laure Marteaux, EMAC Executive Secretary

Luk Warlop was appointed as President-Elect of the European Marketing Academy.

Luk Warlop (Phd U. of Florida 1995) is Professor of Marketing at the KU Leuven and at BI Norwegian Business School.  He has a long history of service to the EMAC community: as country representative for Belgium, as doctoral colloquium chair, and as consumer behavior track chair on several occasions. He co-chaired the annual EMAC conference both in 2015 (Leuven) and in 2016 (Oslo), and is currently senior editor for the International Journal of Research in Marketing.  He co-authored 27 ABS4/4* publications, in the International Journal of Research in Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Personality and Social Psychology, Psychological Sicience, Journal of Accounting Research, among others.  He joins the EMAC steering committee as president-elect until the 2018 EMAC conference, and will serve a two year term as president from then onwards.

The Journal of Marketing Behavior  will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

Submission Deadline: September 1, 2017

Call for papers


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email