EMAC’s New Journal of Marketing Behavior 


Please send your submission to: jmb@nowpublishers.com

The European Marketing Academy (EMAC) and now publishers are inviting you to submit your research articles to EMAC’s new Journal of Marketing Behavior (JMB).

JMB seeks to become the world's premier outlet for behavioral research in marketing that has relevant and interesting practical implications for decision makers, be they managers, policy makers, or consumers. 

In this aim JMB is supported by a group of internationally distinguished and experienced Associate Editors and Editorial Review Board members (see list on page 2 below) who engage with authors in a constructive and efficient review process (including the Editor, an Associate Editor, and two reviewers, aiming for no more than two rounds of concise reviews).

Substantive and phenomenological orientation

JMB targets theoretically grounded research that uncovers and/or explains human behavior in the marketplace, covering behavior by individuals or groups, be they consumers, managers, or organizations. Its behavioral focus and orientation toward substantive problems allow it to broadly encompass questions, theories, and methods from marketing, economics, psychology, behavioral decision research, or any other fields within the social and behavioral sciences.

JMB welcomes submissions covering behavioral decision research (BDT/JDM); managerial decision-making; behavioral economics; neuroeconomic, anthropological, and/or ethnographic analyses of consumer behavior; as well as, for example, specific marketing topics such as social media, advertising, customer satisfaction, or business-to-business marketing. Other behaviorally relevant and interesting subject domains are welcome as well.

Multiple methods

Compared to other marketing journals that focus on research on consumer behavior and consumer psychology, JMB places greater emphasis on external validity, in relation to internal validity, and encourages a wider range of research approaches and the combination of multiple methods (including, for example, laboratory experiments, controlled field experiments, survey research, quantitative analyses of secondary data, analytical models, and qualitative data). 

Types of articles

While emphasizing original empirical research, JMB also targets several other types of articles, including reviews, replications, and research notes.

JMB aims to publish review articles that integrate extant behavioral research into marketplace phenomena.
JMB will consider publication of replications of controversial previous findings or of systematic failures to replicate accepted findings.
JMB invites shorter articles that reliably identify new marketplace behaviors that are not yet theoretically grounded. This allows for a feedback loop between discovery and theory development.
JMB requires full transparency about data collection and analyses. 

Editorial Board


Klaus Wertenbroch (INSEAD)

Associate Editors

Marnik Dekimpe (Tilburg University)
John Deighton (Harvard Business School)
Ravi Dhar (Yale University)
Tulin Erdem (New York University)
Joel Huber (Duke University)
Stijn M.J. van Osselaer (Cornell University)
Werner Reinartz (University of Cologne)
Miklos Sarvary (Columbia University)
Baba Shiv (Stanford University)


Shlomo Benartzi (University of California, Los Angeles)
Simona Botti (London Business School)
Katherine Burson (University of Michigan)
Ziv Carmon (INSEAD)
Pierre Chandon (INSEAD)
Alexander Chernev (Northwestern University)
Darren Dahl (University of British Columbia)
Uri Gneezy (University of California, San Diego)
Jacob Goldenberg (The Interdisciplinary Center, Herzliya)
Zeynep Guerhan-Canli (Koç University)
Andreas Herrmann (University of St Gallen)
Chris Hsee (University of Chicago)
Robin Hogarth (Pompeu Fabra University)
Eric Johnson (Columbia University)
Barbara Kahn (University of Pennsylvania)
Punam Keller (Dartmouth College)
Bart de Langhe (ESADE)
Gilles Laurent (INSEEC Business Schools)
Don Lehmann (Columbia University)
Noah Lim (University of Wisconsin)
Nina Mazar (University of Toronto)
Eitan Muller (The Interdisciplinary Center, Herzliya and New York University)
Mike Norton (Harvard Business School)
Steve Nowlis (Washington University in St. Louis)
Joseph Nunes (University of Southern California)
Lisa Ordóñez (University of Arizona)
Stefano Puntoni (Erasmus University)
Lucia Reisch (Copenhagen Business School)
Paul Rozin (University of Pennsylvania)
Roland Rust (University of Maryland)
Martin Schreier (Vienna University of Economics and Business)
Ron Shachar (The Interdisciplinary Center, Herzliya)
Eldar Shafir (Princeton University)
Suzanne Shu (University of California, Los Angeles)
Uri Simonsohn (University of Pennsylvania)
Bernd Skiera (Goethe University Frankfurt)
Deb Small (University of Pennsylvania)
Jack Soll (Duke University)
J.B. Steenkamp (University of North Carolina at Chapel Hill)
Nader Tavassoli (London Business School)
Ana Valenzuela (Baruch College, CUNY and Pompeu Fabra University)
Kevin Volpp (University of Pennsylvania)
Joachim Vosgerau (Bocconi University)
Luk Warlop (Catholic University Leuven)
Martin Weber (University of Mannheim)
Berend Wierenga (Erasmus University)
Gal Zauberman (Yale University)

Replication editor: Eric Bradlow (University of Pennsylvania)
Replication editor: Joel Huber (Duke University)
Replication editor: Don Lehmann (Columbia University)
Replication editor: John Lynch (University of Colorado)

Editorial assistant: Joelle Fabert (INSEAD)

News / What’s coming up?


Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)


  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344




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