IJRM-EMAC Steenkamp Award

 The International Journal of Research in Marketing (IJRM) and the European Marketing Academy (EMAC) established the IJRM long term impact award in 2009. Named “The Jan-Benedict E.M. Steenkamp Award for Long Term Impact,” the award is given annually to papers published in IJRM that are perceived to have made a long term impact on the field of marketing.

The award is named after Jan-Benedict E.M. Steenkamp, currently Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at the Kenan-Flagler Business School of the University of North Carolina. Prof Steenkamp is the author of many high-impact IJRM publications, recipient of IJRM’s Best Paper Award, and former editor of IJRM and former EMAC Vice President of Publications. The notable and inspiring academic profile of Jan-Benedict Steenkamp lends prestige and honor to this award.

The Steenkamp award was created during the 2008 IJRM Board Meeting in Brighton, England. It was proposed and enthusiastically supported by the Editorial Board members. This long-term impact award is akin to those recently established by ACR, AMA and INFORMS, and it will be in addition to the EMAC-IJRM Best Paper
Award given out annually. Through this prestigious award, IJRM and EMAC aim to recognize exceptional contributions in academic marketing research, published in IJRM that have demonstrated long-term impact.



2017: Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts.

Paper: Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. IJRM, Volume 24(1), Pages 31-47

2016: Jeffrey S. Larson, Eric T. Bradlow, and Peter S. Fader,

Paper: An exploratory look at supermarket shopping paths. International Journal of Research in Marketing, Volume 22(4), pp 459-470.

2015: Utpal M. Dholakia, Richard P. Bagozzi, Lisa Klein Pearo (2004)

Paper: "A Social Influence Model of Consumer Participation in network- and Small-Group-Based Virtual Communities", IJRM, Volume 21(3), pp 241-263.

2014: Venkatesh Shankar, Amy K. Smith, Arvind Rangaswamy (2003)

Paper:  "Customer satisfaction and loyalty in online and offline environments", IJRM, Vol. 20 (2), 153-175

2013Rik Pieters, Luk Warlop (1999)

Paper: Visual attention during brand choice: The impact of time pressure and task motivation, IJRM Vol 16(1), pages 1-16.

2012: John R Rossiter (2002).

Paper: The COARSE procedure for scale development in marketing. Vol 19(4), pp.305-335.2010

2011:Alexandru M. Degeratu, Arvind Rangaswamy, Jianan Wu (2000)

Paper:  Competitive Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes. Vol 17(1), pp. 55-78.

2010Inge Geyskens, Jan-Benedict E. M. Steenkamp, Lisa K. Scheer, Nirmalya Kumar

Paper: The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
International Journal of Research in Marketing, 13 (4), 303-317.

2009Peter S. H. Leeflang, Dick R. Wittink

Paper: Competitive reaction versus consumer response: Do managers overreact?,
IJRM 13 (2), 1996, pp. 103-119.

News / What’s coming up?


Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)


  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344




Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website