IJRM Best Paper Award Winners:
(Note: the award is given in the year following the paper’s publication year)

 

Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde, Michel Clement

Paper: .The impact of pre- and post-launch publicity and advertising on new product sales, International Journal of Research in Marketing, Volume 32 (4), Pages 408-417

2014

John Roberts, Ujwal Kayande, Stefan Stremersch

Paper: "From academic research to marketing practice: Exploring the marketing science value
chain", International Journal of Research in Marketing, Volume 31(2), 127‐140.

Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann

Paper: "Choosing a digital content strategy: How much should be free?", International Journal of Research in
Marketing, Volume 31(2), 192‐206.

 

2013

Frank Germann, Gary L. Lilien, Arvind Rangaswamy

Paper: "Performance implications of deploying marketing analytics", IJRM, Vol 30 (2), 114-128

Anne ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe

Paper: "Does private-label production by national-brand manufacturers create discounter goodwill?", IJRM, Vol 30 (4), 343-357

2012

Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuk, Eva Gerstmeier

Paper: "An analysis of the profitability of fee-based compensation plans for search engine marketing". IJRM, Vol. 29 (1), pages 68-80

Aurélie Lemmens, Christophe Croux, Stefan Streemersch

Paper: Dynamics in the international market segmentation of new product growth. IJRM, Vol. 29 (1), pages 81-92.

 2011

Jeremy J. Michalek, Peter Ebbes, Feray Adigüzel, Fred M. Feinberg, ME Professor Panos Y. Papalambros 

Paper: "Enhancing marketing with engineering: Optimal product line design for heterogeneous markets". IJRM, Vol 28 (1), pp 1-12.

 2010

Jacob Goldenberg, Barak Libai, Eitan Muller

Paper: "The chilling effects of network externalities", IJRM, Vol. 27 (1), pp 4-15.

2009

Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, and Berend Wierenga

Paper: “Demand-driven scheduling of movies in a multiplex”, IJRM, Vol. 26 (2), pp 75-88.

2008

Els Gijsbrechts, Katia Campo,Patricia Nisol

Paper: “Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping, IJRM, Vol. 25 (1), pp 5-21.

Arnaud De Bruyn, Gary L. Lilien

Paper: “A multi-stage model of word-of-mouth influence through viral marketing” ,IJRM, Vol. 25 (3) pp 151-163.

2007

Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt, Ale Smidts

Paper: “Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members”
IJRM 24 (1), pp 31-47.

Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller

Paper: “The NPV of bad news”, IJRM 24(3), pp 186- 200.

2006

David A. Soberman, Philip M. Parker

Paper: “The economics of quality-equivalent store brands”IJRM 23 (2), 125–139.

2005

Raji Srinivasan, Arvind Rangaswamy,  Gary L. Lilien

Paper: “Turning Adversity into Advantage: Does Proactive Marketing During a Recession Pay Off?”IJRM 22 (2), 109–125.

2004

Manfred Krafft, Sfnke Albers, Rajiv Lal

Paper: “Relative explanatory power of agency theory and transaction cost analysis in German salesforces”, IJRM 21 (3), 265–283.

 2003

Prasad Ashutosh, Mahajan Vijay, Bart Bronnenberg 

Paper: ‘‘Advertising versus pay-per-view in electronic media’’, IJRM 20 (1), 13–30.

2002

Barbara Deleersnyder, Inge Geyskens , Katrijn Gielens , Marnik G.Dekimpe

Paper "How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands’’ IJRM 19 (4), 337–348.

2001

Katrijn Gielens,Marnik G. Dekimpe

Paper: ‘‘Do international entry decisions of retail chains matter in the long run?’’IJRM 18 (3), 235–259.

2000

Peter S.H. Leeflang, Dick R. Wittink,

Paper: “Building models for marketing decisions: Past, present and future”IJRM 17 #3., 105–126.

 

 

 

 

 

 

 

News / What’s coming up?

Notifications for the EMAC 2017 Regional Conference have been sent out on June 20, 2017. If you have not received it (check your junk mails), contact Anne-Laure Marteaux, EMAC Executive Secretary


Luk Warlop was appointed as President-Elect of the European Marketing Academy.

Luk Warlop (Phd U. of Florida 1995) is Professor of Marketing at the KU Leuven and at BI Norwegian Business School.  He has a long history of service to the EMAC community: as country representative for Belgium, as doctoral colloquium chair, and as consumer behavior track chair on several occasions. He co-chaired the annual EMAC conference both in 2015 (Leuven) and in 2016 (Oslo), and is currently senior editor for the International Journal of Research in Marketing.  He co-authored 27 ABS4/4* publications, in the International Journal of Research in Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Personality and Social Psychology, Psychological Sicience, Journal of Accounting Research, among others.  He joins the EMAC steering committee as president-elect until the 2018 EMAC conference, and will serve a two year term as president from then onwards.



The Journal of Marketing Behavior  will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

Submission Deadline: September 1, 2017

Call for papers


 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
     
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email