IJRM Best Paper Award Winners:
(Note: the award is given in the year following the paper’s publication year)

Nils Wlömert and Dominik Papies

Paper: 
On-demand streaming services and music industry revenues — Insights from Spotify's market, entry, Volume 33 (2) Pages 314-327

Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde, Michel Clement

Paper: .The impact of pre- and post-launch publicity and advertising on new product sales, International Journal of Research in Marketing, Volume 32 (4), Pages 408-417

2014

John Roberts, Ujwal Kayande, Stefan Stremersch

Paper: "From academic research to marketing practice: Exploring the marketing science value
chain", International Journal of Research in Marketing, Volume 31(2), 127‐140.

Daniel Halbheer, Florian Stahl, Oded Koenigsberg, Donald R. Lehmann

Paper: "Choosing a digital content strategy: How much should be free?", International Journal of Research in
Marketing, Volume 31(2), 192‐206.

 

2013

Frank Germann, Gary L. Lilien, Arvind Rangaswamy

Paper: "Performance implications of deploying marketing analytics", IJRM, Vol 30 (2), 114-128

Anne ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe

Paper: "Does private-label production by national-brand manufacturers create discounter goodwill?", IJRM, Vol 30 (4), 343-357

2012

Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuk, Eva Gerstmeier

Paper: "An analysis of the profitability of fee-based compensation plans for search engine marketing". IJRM, Vol. 29 (1), pages 68-80

Aurélie Lemmens, Christophe Croux, Stefan Streemersch

Paper: Dynamics in the international market segmentation of new product growth. IJRM, Vol. 29 (1), pages 81-92.

 2011

Jeremy J. Michalek, Peter Ebbes, Feray Adigüzel, Fred M. Feinberg, ME Professor Panos Y. Papalambros 

Paper: "Enhancing marketing with engineering: Optimal product line design for heterogeneous markets". IJRM, Vol 28 (1), pp 1-12.

 2010

Jacob Goldenberg, Barak Libai, Eitan Muller

Paper: "The chilling effects of network externalities", IJRM, Vol. 27 (1), pp 4-15.

2009

Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, and Berend Wierenga

Paper: “Demand-driven scheduling of movies in a multiplex”, IJRM, Vol. 26 (2), pp 75-88.

2008

Els Gijsbrechts, Katia Campo,Patricia Nisol

Paper: “Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping, IJRM, Vol. 25 (1), pp 5-21.

Arnaud De Bruyn, Gary L. Lilien

Paper: “A multi-stage model of word-of-mouth influence through viral marketing” ,IJRM, Vol. 25 (3) pp 151-163.

2007

Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt, Ale Smidts

Paper: “Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members”
IJRM 24 (1), pp 31-47.

Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller

Paper: “The NPV of bad news”, IJRM 24(3), pp 186- 200.

2006

David A. Soberman, Philip M. Parker

Paper: “The economics of quality-equivalent store brands”IJRM 23 (2), 125–139.

2005

Raji Srinivasan, Arvind Rangaswamy,  Gary L. Lilien

Paper: “Turning Adversity into Advantage: Does Proactive Marketing During a Recession Pay Off?”IJRM 22 (2), 109–125.

2004

Manfred Krafft, Sfnke Albers, Rajiv Lal

Paper: “Relative explanatory power of agency theory and transaction cost analysis in German salesforces”, IJRM 21 (3), 265–283.

 2003

Prasad Ashutosh, Mahajan Vijay, Bart Bronnenberg 

Paper: ‘‘Advertising versus pay-per-view in electronic media’’, IJRM 20 (1), 13–30.

2002

Barbara Deleersnyder, Inge Geyskens , Katrijn Gielens , Marnik G.Dekimpe

Paper "How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands’’ IJRM 19 (4), 337–348.

2001

Katrijn Gielens,Marnik G. Dekimpe

Paper: ‘‘Do international entry decisions of retail chains matter in the long run?’’IJRM 18 (3), 235–259.

2000

Peter S.H. Leeflang, Dick R. Wittink,

Paper: “Building models for marketing decisions: Past, present and future”IJRM 17 #3., 105–126.

 

 

 

 

 

 

 

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