Best Paper Award based on  Doctoral Work at the EMAC Annual Conference

 

2018

Agnes Somosi

Corvinus University of Budapest
 

Paper:"Customer retention drivers in case of service elimination and post-elimination customer behavior: An empirical investigation in telecommunications" 

2017

Svetlana Khimina

Bocconi University

Paper: "
Design Innovativeness: Concept and Effect on Performance"
 
Carmen Adams

2016

Carmen Adams

University of Hasselt

Paper: "The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions"

Sungtak Hong

2015

Sungtak Hong

London Business School
 
Paper: ""Product Variety as a Reactive and Preemptive Response to Entry"
 

2014

Nooshin Lotfi, Texas A&M University

Paper: "Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of Firms’ Innovative Output"

 

2013

Liesbet Van Den Driessche, University College Ghent

Paper: "The Curious Case Of Curiosity : Unpleasant Advertising And Curiosity Abstract
 

2012

Lukas Beck , University of St. Gallen

Paper: "The Impact of Recalls on Customer Acquisition and Customer Retention
in the Automobile Industry"

2011

Nico Heuvinck, Ghent University

Paper: “Folks, Listen Up! My Words Matter…to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth"

2010

Andre Bielecki, Kiel University, Germany

Paper: "An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model"

2009

Seshadri Tirunillai, University of Southern California

Paper: “Online Consumer Generated Word-of-mouth and Financial Performance of the Firm ”

2008

Sara Valentini, University of Bologna

Paper: "Customer Evolution In Sales Channel Migration"

2007

Randolph E. Bucklin, University of California, Los Angeles
Oliver J. Rutz, University of California, Los Angeles

Paper: : "A Model of Individual Keyword Performance in Paid Search Advertising"

 

 

 

News / What’s coming up?


EMAC 48th Annual Conference
May 28-31, 2019
Hamburg, Germany

Submission Deadline: December 5, 2018 14:00 CET Time

Submission linkhttp://www.emac-2019.org


 

Call for Nominations: EMAC Distinguished Marketing Scholar Award 2019

The winner will receive the award at the annual EMAC Conference taking place in Hamburg on May 29-31, 2019, where he/she will present a research lecture at a special session. The winner will also be invited to provide an associated research article to IJRM and a shorter article to the EMAC Chronicle.

This (annual) award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (the European Marketing Academy) can receive.

Send Nominations no later than December 19, 2018 to Roland Rust, Award Committee Chair.

Call for nominations


 

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website