Best Paper Award based on  Doctoral Work at the EMAC Annual Conference



Svetlana Khimina

Bocconi University

Paper: "
Design Innovativeness: Concept and Effect on Performance"
Carmen Adams


Carmen Adams

University of Hasselt

Paper: "The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions"

Sungtak Hong


Sungtak Hong

London Business School
Paper: ""Product Variety as a Reactive and Preemptive Response to Entry"


Nooshin Lotfi, Texas A&M University

Paper: "Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of Firms’ Innovative Output"



Liesbet Van Den Driessche, University College Ghent

Paper: "The Curious Case Of Curiosity : Unpleasant Advertising And Curiosity Abstract


Lukas Beck , University of St. Gallen

Paper: "The Impact of Recalls on Customer Acquisition and Customer Retention
in the Automobile Industry"


Nico Heuvinck, Ghent University

Paper: “Folks, Listen Up! My Words Matter…to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth"


Andre Bielecki, Kiel University, Germany

Paper: "An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model"


Seshadri Tirunillai, University of Southern California

Paper: “Online Consumer Generated Word-of-mouth and Financial Performance of the Firm ”


Sara Valentini, University of Bologna

Paper: "Customer Evolution In Sales Channel Migration"


Randolph E. Bucklin, University of California, Los Angeles
Oliver J. Rutz, University of California, Los Angeles

Paper: : "A Model of Individual Keyword Performance in Paid Search Advertising"




News / What’s coming up?

EMAC 47th Annual Conference

Date & Location: May 27-May 29, 2018, University of Strathclyde, Glasgow, UK

Early Bird registration deadline: April 16, 2018

Registration Link

Authors will be notified as of 5th March 2018

International Journal of Research Marketing (IJRM)

Special issue on Digital Business Models

Submission Deadline: 1st March 2018

Call for papers

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018

Paper submission Deadline: April 25, 2018 15:00 CET Time

Submission Link


Job Market



Marketing PhD Jobs:

Job announcements available on the EMAC Jobmarket Website