Best Paper Award based on  Doctoral Work at the EMAC Annual Conference

 

2018

Agnes Somosi

Corvinus University of Budapest
 

Paper:"Customer retention drivers in case of service elimination and post-elimination customer behavior: An empirical investigation in telecommunications" 

2017

Svetlana Khimina

Bocconi University

Paper: "
Design Innovativeness: Concept and Effect on Performance"
 
Carmen Adams

2016

Carmen Adams

University of Hasselt

Paper: "The Effect Of Crossmodal Congruency Between Ambient Scent And The Store Environment On Consumer Reactions"

Sungtak Hong

2015

Sungtak Hong

London Business School
 
Paper: ""Product Variety as a Reactive and Preemptive Response to Entry"
 

2014

Nooshin Lotfi, Texas A&M University

Paper: "Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of Firms’ Innovative Output"

 

2013

Liesbet Van Den Driessche, University College Ghent

Paper: "The Curious Case Of Curiosity : Unpleasant Advertising And Curiosity Abstract
 

2012

Lukas Beck , University of St. Gallen

Paper: "The Impact of Recalls on Customer Acquisition and Customer Retention
in the Automobile Industry"

2011

Nico Heuvinck, Ghent University

Paper: “Folks, Listen Up! My Words Matter…to Me At Least. Coping With Ambivalence Through Spreading Word-of-Mouth"

2010

Andre Bielecki, Kiel University, Germany

Paper: "An Individual Level Decomposition Of Salesperson Performance Using A Three Component Model"

2009

Seshadri Tirunillai, University of Southern California

Paper: “Online Consumer Generated Word-of-mouth and Financial Performance of the Firm ”

2008

Sara Valentini, University of Bologna

Paper: "Customer Evolution In Sales Channel Migration"

2007

Randolph E. Bucklin, University of California, Los Angeles
Oliver J. Rutz, University of California, Los Angeles

Paper: : "A Model of Individual Keyword Performance in Paid Search Advertising"

 

 

 

News / What’s coming up?

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018
 

Submissions are no longer accepted.

Authors will be notified mid-June 2018.

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website