EMAC-KSMS Cooperation


Beginning in 2006, EMAC and the Korean Scholars of Marketing Science (KSMS) started exchanging ideas about fostering cooperation between the two organizations. The first joint symposium was organized in Reykjavik as part of the 36th EMAC Annual Conference; Since 2008, the Korean marketing community has also been represented within the EMAC community and a National Representative of Korea is a member of EMAC’s Executive Committee. Globalization intensifies in the course of time, and the partnership between EMAC and KSMS might prove very beneficial for both sides. EMAC found supporters for upcoming activities in East Asia: due to close links between academic associations in Korea and China as well as Japan, KSMS will assist EMAC to extend its scope to this geographical region. At the same time, EMAC will help Korean colleagues in taking an active part in academic marketing in Europe.

On a more individual basis, quite a number of European marketing scholars visit Korean universities regularly and have assisted KSMS with launching the Global Marketing Conferences, jointly held with EMAC.

The first one took place in Shanghai in 2008 and was co-chaired by Professor Udo Wagner, University of Vienna, EMAC Past President. In 2010, the Global Marketing Conference, co-chaired by Professor Graham Hooley, one of EMAC past president, was held in Tokyo. Two years later, it was organised in Seoul.

In 2017, the EMAC , KSMS & GAMMA Joint Symposium will take during the EMAC Annual Conference on May 23-26, 2017. The theme will be "Bridging Asia and Europe in Marketing Research".

Submission Deadline: December 2, 2016

Call for papers

Website: Korean Scholars of Marketing Science (KSMS): www.kams.org 

News / What’s coming up?

Notifications for the EMAC 2017 Regional Conference have been sent out on June 20, 2017. If you have not received it (check your junk mails), contact Anne-Laure Marteaux, EMAC Executive Secretary


Luk Warlop was appointed as President-Elect of the European Marketing Academy.

Luk Warlop (Phd U. of Florida 1995) is Professor of Marketing at the KU Leuven and at BI Norwegian Business School.  He has a long history of service to the EMAC community: as country representative for Belgium, as doctoral colloquium chair, and as consumer behavior track chair on several occasions. He co-chaired the annual EMAC conference both in 2015 (Leuven) and in 2016 (Oslo), and is currently senior editor for the International Journal of Research in Marketing.  He co-authored 27 ABS4/4* publications, in the International Journal of Research in Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, Journal of Personality and Social Psychology, Psychological Sicience, Journal of Accounting Research, among others.  He joins the EMAC steering committee as president-elect until the 2018 EMAC conference, and will serve a two year term as president from then onwards.



The Journal of Marketing Behavior  will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

Submission Deadline: September 1, 2017

Call for papers


 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
     
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email