EMAC-KSMS Cooperation

Beginning in 2006, EMAC and the Korean Scholars of Marketing Science (KSMS) started exchanging ideas about fostering cooperation between the two organizations. The first joint symposium was organized in Reykjavik as part of the 36th EMAC Annual Conference; Since 2008, the Korean marketing community has also been represented within the EMAC community and a National Representative of Korea is a member of EMAC’s Executive Committee. Globalization intensifies in the course of time, and the partnership between EMAC and KSMS might prove very beneficial for both sides. EMAC found supporters for upcoming activities in East Asia: due to close links between academic associations in Korea and China as well as Japan, KSMS will assist EMAC to extend its scope to this geographical region. At the same time, EMAC will help Korean colleagues in taking an active part in academic marketing in Europe.

On a more individual basis, quite a number of European marketing scholars visit Korean universities regularly and have assisted KSMS with launching the Global Marketing Conferences, jointly held with EMAC.

The first one took place in Shanghai in 2008 and was co-chaired by Professor Udo Wagner, University of Vienna, EMAC Past President. In 2010, the Global Marketing Conference, co-chaired by Professor Graham Hooley, one of EMAC past president, was held in Tokyo. Two years later, it was organised in Seoul.

In 2017, the EMAC , KSMS & GAMMA Joint Symposium will take during the EMAC Annual Conference on May 23-26, 2017. The theme will be "Bridging Asia and Europe in Marketing Research".

Submission Deadline: December 2, 2016

Call for papers

Website: Korean Scholars of Marketing Science (KSMS): www.kams.org 

News / What’s coming up?

EMAC 47th Annual Conference

Date & Location: May 27-May 29, 2018, University of Strathclyde, Glasgow, UK

Early Bird registration deadline: April 16, 2018

Registration Link

Authors will be notified as of 5th March 2018

International Journal of Research Marketing (IJRM)

Special issue on Digital Business Models

Submission Deadline: 1st March 2018

Call for papers

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018

Paper submission Deadline: April 25, 2018 15:00 CET Time

Submission Link


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