EMAC has established priviledged relationship with the Australia-New Zealand Marketing Academy (ANZMAC), founded in 1998.

Since 2002, they jointly organise a Research Symposium, the BIGMAC. The first one was organised in 2002 and the last one, in 2011:

  • 6th EMAC-ANZMAC Research Symposium- BIGMAC

             Theme: Valid Measurement of Marketing Constructs

              Ljubljana, Slovenia- 27 May 2011

              Chair: John Rossiter, University of Wollongong

              Co-Chair: Thomas Salzberger, Wirtschaftuniversität Wien, Institute for Statistics and Mathematics
 

               Panel members: Nick Lee, Aston University
                                              John Cadogan, Loughborough University

Abstract
In the new millennium, alternative approaches to measurement have been introduced to marketing research, such as the formative indicator model, item response theory, best-worst scaling, and C-OAR-SE. The symposium focuses on two apparently incompatible approaches which challenge the established paradigm, C-OAR-SE and Rasch modelling. The C-OAR-SE theory of measurement fundamentally breaks with the established psychometric approach to measurement and offers a new conceptual and nonstatistical approach. The Rasch model, mathematically subsumed under item response theory, emphasises the precedence of the measurement model over the data. Consideration and discussion of the various approaches to measurement is crucial, as they not only differ in terms of how validity is assessed but also alter the way measures are developed. The symposium attempts to reframe measurement in a way that possibly reconciles contradictory views of how measurement is to be tackled.

 

  • 5th EMAC-ANZMAC Research Symposium 2009-BIGMAC

             Melbourne, Australia

 

  • 4th EMAC-ANZMAC Research Symposium 2008- BIGMAC

             Theme: Contemporary Research about Branding

              Brighton, U.K- 30 May  2008

 

  • 3rd EMAC / ANZMAC Research Symposium 2006-BIGMAC

              Brisbane, Australia – 6 December 2006

 

  • 2nd EMAC / ANZMAC Research Symposium 2005-BIGMAC

              Milan, Italy – 27 May 2005

 

  • ESOMAR / EMAC Research in Marketing Conference 2004

              Warsaw, Poland – 10-12 October 2004

 

  • 1st EMAC / ANZMAC Research Symposium 2002

              Perth, Australia – 16-17 December 2002

News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

Registration link



EMAC 2017 Regional Conference

Date & Location: September 20-22, 2017, Timisoara, Romania

Theme: "Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

Submissions are closed. Notifications to Authors: Mid-June 2017

Conference website: http://www.emac2017regional.org


 

The Journal of Marketing Behavior will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

For more information and application process, please see the Call for papers.

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website
 

  • Institution: Grenoble Ecole De Management
    Department: Marketing / Consumer Behavior
    Position: Postdoctoral position in the Consumer Behavior team 
    Application Deadline: May 14, 2017
    Read more -  Email 
     
  • Institution: University of Kent
    Department: Kent Business School
    Position: Lecturer/Senior Lecturer in Digital Marketing
    Application Deadline: May 21, 2017
    Posted on: Apr 11, 2017
    Read more -  Email  - Website
     
  • Institution: IPAG Business School
    Position: Associate Professor of Marketing
    Application Deadline: May 30, 2017
    Read more -  Email 
     
  • Institution: University of Exeter
    Department: Business School
    Position: Associate/Professor 
    Application Deadline: May 31, 2018
    Read more -  Email  - Website 
     
  • Institution: Pontificia Universidad Javeriana
    Department: Management
    Position: Assistant or Associate Professor 
    Application Deadline: Jun 1, 2017
    Read more -  Email  - Website
     
  • Institution: Copenhagen Business School
    Department: Department of Marketing
    Position: Two Associate Professorships in Marketing and Sales Management with special attention to digitalization
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website 
     
  • Institution: University of Technology Sydney
    Department: UTS Business School: Marketing Discipline Group
    Position: Lecturer/ Senior Lecturer, Associate Professor and Full Professor of Marketing
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website
     
  • Institution: Carlos III University, Madrid
    Department: Department of Business Administration
    Position: Tenure track position in Marketing
    Application Deadline: Jul 1, 2017
    Read more -  Email  - Website
     
  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
     
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email