EMAC has established priviledged relationship with the Australia-New Zealand Marketing Academy (ANZMAC), founded in 1998.

Since 2002, they jointly organise a Research Symposium, the BIGMAC. The first one was organised in 2002 and the last one, in 2011:

  • 6th EMAC-ANZMAC Research Symposium- BIGMAC

             Theme: Valid Measurement of Marketing Constructs

              Ljubljana, Slovenia- 27 May 2011

              Chair: John Rossiter, University of Wollongong

              Co-Chair: Thomas Salzberger, Wirtschaftuniversität Wien, Institute for Statistics and Mathematics
 

               Panel members: Nick Lee, Aston University
                                              John Cadogan, Loughborough University

Abstract
In the new millennium, alternative approaches to measurement have been introduced to marketing research, such as the formative indicator model, item response theory, best-worst scaling, and C-OAR-SE. The symposium focuses on two apparently incompatible approaches which challenge the established paradigm, C-OAR-SE and Rasch modelling. The C-OAR-SE theory of measurement fundamentally breaks with the established psychometric approach to measurement and offers a new conceptual and nonstatistical approach. The Rasch model, mathematically subsumed under item response theory, emphasises the precedence of the measurement model over the data. Consideration and discussion of the various approaches to measurement is crucial, as they not only differ in terms of how validity is assessed but also alter the way measures are developed. The symposium attempts to reframe measurement in a way that possibly reconciles contradictory views of how measurement is to be tackled.

 

  • 5th EMAC-ANZMAC Research Symposium 2009-BIGMAC

             Melbourne, Australia

 

  • 4th EMAC-ANZMAC Research Symposium 2008- BIGMAC

             Theme: Contemporary Research about Branding

              Brighton, U.K- 30 May  2008

 

  • 3rd EMAC / ANZMAC Research Symposium 2006-BIGMAC

              Brisbane, Australia – 6 December 2006

 

  • 2nd EMAC / ANZMAC Research Symposium 2005-BIGMAC

              Milan, Italy – 27 May 2005

 

  • ESOMAR / EMAC Research in Marketing Conference 2004

              Warsaw, Poland – 10-12 October 2004

 

  • 1st EMAC / ANZMAC Research Symposium 2002

              Perth, Australia – 16-17 December 2002

News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

Register before April 15, 2017 to benefit from the early bird registration fee!

Registration link


Welcome!
EMAC 30th Doctoral Colloquium

Date & Location: May 21-23, 2016, Groningen, The Netherlands

Submission Deadline: January 25, 2017 noon CET Time

For more information & submission, please click HERE


 

2017 EMAC / Sheth Foundation Doctoral Dissertation Competition 

Increase the reach of your dissertation – apply for the 2017 EMAC / Sheth Foundation Doctoral Dissertation Competition

Submission Deadline: January 27, 2017 (midnight CET Time)

Call for papers

Submission guidelines

Submission link


The Journal of Marketing Behavior will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

For more information and application process, please see the Call for papers.




BMM-EMAC8th Biennial International Conference
on Business Market Management in Association with EMAC


Date: July 6-8, 2017
Location:  Karl-Franzens-University of Graz, Austria

Submission Deadline: April 7, 2017

Conference Organizers
Vishal Kashyap – University of Graz
Thomas Foscht – University of Graz
Michael Kleinaltenkamp – Free University of Berlin

Website: marketing.uni-graz.at/en/research/bmm-emac-2017

Call for papers

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: The University of Auckland
    Position: Lecturer/Senior Lecturer
    Application Deadline: Feb 27, 2017
    Read more -  Email  - Website 
     
  • Institution: University of Hamburg
    Department: Chair of Marketing and Innovation
    Position: Postdoc
    Application Deadline: Feb 28, 2017
    Read more -  Email  - Website 

     
  • Institution: The University of Auckland
    Department: Graduate School of Management
    Position: Lecturer/Senior Lecturer/Associate Professor in Marketing (GSM)
    Application Deadline: Feb 28, 2017
    Read more -  Email  - Website 
     
  • Institution: Public University of Navarra
    Department: Management
    Position: Assistant Professor of Marketing
    Application Deadline: Mar 10, 2017
    Read more -  Email  - Website 

     
  • Institution: Grenoble Ecole de Management
    Department: Marketing
    Position: Chair Professor
    Application Deadline: Mar 31, 2017
    Read more -  Email 
     
  • Institution: Sungkyunkwan University
    Department: SKK GSB
    Position: Tenure Track Marketing Faculty - All Ranks
    Application Deadline: Apr 15, 2017
    Read more -  Email  - Website 
     
  • Institution: Sungkyunkwan University
    Department: SKK GSB
    Position: Clinical Marketing Faculty
    Application Deadline: Apr 15, 2017
    Read more -  Email  - Website 
     
  • Institution: University of Technology Sydney
    Department: UTS Business School: Marketing Discipline Group
    Position: Lecturer/ Senior Lecturer, Associate Professor and Full Professor of Marketing
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website