EMAC has established priviledged relationship with the Australia-New Zealand Marketing Academy (ANZMAC), founded in 1998.

Since 2002, they jointly organise a Research Symposium, the BIGMAC. The first one was organised in 2002 and the last one, in 2011:

  • 6th EMAC-ANZMAC Research Symposium- BIGMAC

             Theme: Valid Measurement of Marketing Constructs

              Ljubljana, Slovenia- 27 May 2011

              Chair: John Rossiter, University of Wollongong

              Co-Chair: Thomas Salzberger, Wirtschaftuniversität Wien, Institute for Statistics and Mathematics
 

               Panel members: Nick Lee, Aston University
                                              John Cadogan, Loughborough University

Abstract
In the new millennium, alternative approaches to measurement have been introduced to marketing research, such as the formative indicator model, item response theory, best-worst scaling, and C-OAR-SE. The symposium focuses on two apparently incompatible approaches which challenge the established paradigm, C-OAR-SE and Rasch modelling. The C-OAR-SE theory of measurement fundamentally breaks with the established psychometric approach to measurement and offers a new conceptual and nonstatistical approach. The Rasch model, mathematically subsumed under item response theory, emphasises the precedence of the measurement model over the data. Consideration and discussion of the various approaches to measurement is crucial, as they not only differ in terms of how validity is assessed but also alter the way measures are developed. The symposium attempts to reframe measurement in a way that possibly reconciles contradictory views of how measurement is to be tackled.

 

  • 5th EMAC-ANZMAC Research Symposium 2009-BIGMAC

             Melbourne, Australia

 

  • 4th EMAC-ANZMAC Research Symposium 2008- BIGMAC

             Theme: Contemporary Research about Branding

              Brighton, U.K- 30 May  2008

 

  • 3rd EMAC / ANZMAC Research Symposium 2006-BIGMAC

              Brisbane, Australia – 6 December 2006

 

  • 2nd EMAC / ANZMAC Research Symposium 2005-BIGMAC

              Milan, Italy – 27 May 2005

 

  • ESOMAR / EMAC Research in Marketing Conference 2004

              Warsaw, Poland – 10-12 October 2004

 

  • 1st EMAC / ANZMAC Research Symposium 2002

              Perth, Australia – 16-17 December 2002

News / What’s coming up?


EMAC 48th Annual Conference
May 28-31, 2019
Hamburg, Germany

Submission Deadline: December 5, 2018 14:00 CET Time

Submission linkhttp://www.emac-2019.org


 

Call for Nominations: EMAC Distinguished Marketing Scholar Award 2019

The winner will receive the award at the annual EMAC Conference taking place in Hamburg on May 29-31, 2019, where he/she will present a research lecture at a special session. The winner will also be invited to provide an associated research article to IJRM and a shorter article to the EMAC Chronicle.

This (annual) award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (the European Marketing Academy) can receive.

Send Nominations no later than December 19, 2018 to Roland Rust, Award Committee Chair.

Call for nominations


 

 


Job Market


 

 

Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website