EMAC has established priviledged relationship with the Australia-New Zealand Marketing Academy (ANZMAC), founded in 1998.

Since 2002, they jointly organise a Research Symposium, the BIGMAC. The first one was organised in 2002 and the last one, in 2011:

  • 6th EMAC-ANZMAC Research Symposium- BIGMAC

             Theme: Valid Measurement of Marketing Constructs

              Ljubljana, Slovenia- 27 May 2011

              Chair: John Rossiter, University of Wollongong

              Co-Chair: Thomas Salzberger, Wirtschaftuniversität Wien, Institute for Statistics and Mathematics
 

               Panel members: Nick Lee, Aston University
                                              John Cadogan, Loughborough University

Abstract
In the new millennium, alternative approaches to measurement have been introduced to marketing research, such as the formative indicator model, item response theory, best-worst scaling, and C-OAR-SE. The symposium focuses on two apparently incompatible approaches which challenge the established paradigm, C-OAR-SE and Rasch modelling. The C-OAR-SE theory of measurement fundamentally breaks with the established psychometric approach to measurement and offers a new conceptual and nonstatistical approach. The Rasch model, mathematically subsumed under item response theory, emphasises the precedence of the measurement model over the data. Consideration and discussion of the various approaches to measurement is crucial, as they not only differ in terms of how validity is assessed but also alter the way measures are developed. The symposium attempts to reframe measurement in a way that possibly reconciles contradictory views of how measurement is to be tackled.

 

  • 5th EMAC-ANZMAC Research Symposium 2009-BIGMAC

             Melbourne, Australia

 

  • 4th EMAC-ANZMAC Research Symposium 2008- BIGMAC

             Theme: Contemporary Research about Branding

              Brighton, U.K- 30 May  2008

 

  • 3rd EMAC / ANZMAC Research Symposium 2006-BIGMAC

              Brisbane, Australia – 6 December 2006

 

  • 2nd EMAC / ANZMAC Research Symposium 2005-BIGMAC

              Milan, Italy – 27 May 2005

 

  • ESOMAR / EMAC Research in Marketing Conference 2004

              Warsaw, Poland – 10-12 October 2004

 

  • 1st EMAC / ANZMAC Research Symposium 2002

              Perth, Australia – 16-17 December 2002

News / What’s coming up?

 

Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)

 

  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344

 

 

 


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