EMAC has established priviledged relationship with the Australia-New Zealand Marketing Academy (ANZMAC), founded in 1998.

Since 2002, they jointly organise a Research Symposium, the BIGMAC. The first one was organised in 2002 and the last one, in 2011:

  • 6th EMAC-ANZMAC Research Symposium- BIGMAC

             Theme: Valid Measurement of Marketing Constructs

              Ljubljana, Slovenia- 27 May 2011

              Chair: John Rossiter, University of Wollongong

              Co-Chair: Thomas Salzberger, Wirtschaftuniversität Wien, Institute for Statistics and Mathematics

               Panel members: Nick Lee, Aston University
                                              John Cadogan, Loughborough University

In the new millennium, alternative approaches to measurement have been introduced to marketing research, such as the formative indicator model, item response theory, best-worst scaling, and C-OAR-SE. The symposium focuses on two apparently incompatible approaches which challenge the established paradigm, C-OAR-SE and Rasch modelling. The C-OAR-SE theory of measurement fundamentally breaks with the established psychometric approach to measurement and offers a new conceptual and nonstatistical approach. The Rasch model, mathematically subsumed under item response theory, emphasises the precedence of the measurement model over the data. Consideration and discussion of the various approaches to measurement is crucial, as they not only differ in terms of how validity is assessed but also alter the way measures are developed. The symposium attempts to reframe measurement in a way that possibly reconciles contradictory views of how measurement is to be tackled.


  • 5th EMAC-ANZMAC Research Symposium 2009-BIGMAC

             Melbourne, Australia


  • 4th EMAC-ANZMAC Research Symposium 2008- BIGMAC

             Theme: Contemporary Research about Branding

              Brighton, U.K- 30 May  2008


  • 3rd EMAC / ANZMAC Research Symposium 2006-BIGMAC

              Brisbane, Australia – 6 December 2006


  • 2nd EMAC / ANZMAC Research Symposium 2005-BIGMAC

              Milan, Italy – 27 May 2005


  • ESOMAR / EMAC Research in Marketing Conference 2004

              Warsaw, Poland – 10-12 October 2004


  • 1st EMAC / ANZMAC Research Symposium 2002

              Perth, Australia – 16-17 December 2002

News / What’s coming up?

EMAC 47th Annual Conference

Date & Location: May 27-May 29, 2018, University of Strathclyde, Glasgow, UK

Early Bird registration deadline: April 16, 2018

Registration Link

Authors will be notified as of 5th March 2018

International Journal of Research Marketing (IJRM)

Special issue on Digital Business Models

Submission Deadline: 1st March 2018

Call for papers

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018

Paper submission Deadline: April 25, 2018 15:00 CET Time

Submission Link


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website