EMAC External Relations Protocol

The Role of EMAC: EMAC is primarily an association of marketing academics of all types, whose geographic center of gravity is Europe.

Its goals are to:

  • Advance the science of marketing
  • Disseminate those advances through academic publications, teaching and practical applications.

External Relations at EMAC, overseen by the VP of External Relations, should serve EMAC members and the marketing discipline by:

  • Extending EMAC's geographic boundaries to other regions through links with pan national general marketing associations (such as the AMA and ANZMAC)
  • Establishing links with country-based organizations within the central scope of EMAC (such as the French Marketing Academy, UK Academy of Marketing, etc)
  • Linking with more narrowly focused academic organizations (such as ISMS --Informs Society for Marketing Science, PDMA, AMS and ACR)
  • Linking with organizations with a practitioner-focus (such as ESOMAR, EMC. MSI. and ISBM) where significant synergies may exist. Different roles might exist for national versus cross-national organizations

Those links and synergies could include, but are not limited, to joint meetings, joint publications, cross-marketing of products and the like.


Linkage Mechanisms:


EMAC should establish on-going links with organizations of type 1, where maximal synergies exist.

Links with organizations of types 2-4 should be either ad hoc (ie, on a specific, situational basis) or strategic, depending on the degree of mutual interest and benefit in an on-going relationship.

On-Going Ties: Where an ongoing relationship will serve the needs of both EMAC and the associated organization, the EMAC VP of External Relations will either formally act personally as a liaison or appoint such a liaison, with the advise and consent of the EMAC Executive Committee. The role of the liaison is to oversee and report on activities and initiatives of mutual interest to the two organizations.

Tactical Ties: Where a relationship is likely to be more transient, the VP External Relations will deal with the relationship directly in an ad hoc manner.

Reporting.
The EMAC VP External Relations will coordinate and report on the activities of the various liaisons at each EMAC Board meeting. The EMAC secretariat will send notices to the liaisons to send appropriate updates/reports to the VP External Relations.

News / What’s coming up?

 

Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)

 

  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344

 

 

 


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