5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014


The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.


Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland


Important dates:

Paper submission deadline: CLOSED

Paper submission guidelines

Registration: CLOSED 

Conference website: http://archive.emacregional2014.emac-online.org/


News / What’s coming up?

EMAC 2016 Annual Conference

Submissions are open until December 3, 2015 (noon CET time) on the conference website

EMAC 29th Doctoral Colloquium
Oslo, Norway
May 22-24, 2016

Submission Deadline: January 26, 2016 (12:00 CET Time)

For more information about the Doctoral Colloquium and application, please click here

We hereby would like to announce that, from October 1 onwards, the Replication Corner of the International Journal of Research in Marketing (IJRM) will move to EMAC's other journal, the Journal of Marketing Behavior (JMB).  New submissions should therefore be sent to JMB, where the same four replication-corner editors (Eric Bradlow, Joel Huber, Don Lehmann and John Lynch) will continue to handle the manuscripts.

Klaus Wertenbroch, JMB Editor
Roland Rust, IJRM Editor 
Marnik Dekimpe, Vice-President Publications EMAC

Journal of Marketing Behavior

Call for papers

Please send your submission to: jmb@nowpublishers.com


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: University of Passau
    Department: Faculty of Business and Economics
    Position: Junior Professor (Assistant Professor) with a focus on International Management
    Application Deadline: Nov 30, 2015
    Job Description and Application Procedure
  • Institution: John Cabot University
    Department: Business Administration
    Position: Full-time tenure track professor
    Application Deadline: Dec 31, 2015
    Job Description and Application Procedure
  • Institution: Karl-Franzens-University of Graz
    Department: Department of Marketing
    Position: University Assistant without doctorate
    Application Deadline: Jan 5, 2016
    Job Description and Application Procedure

  • Institution: Université du Québec à Montréal (ESG UQAM)
    Department: Département de marketing
    Position: Professors (4)
    Application Deadline: Jan 15, 2016
    Job Description and Application Procedure