5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014


The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.


Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland


Important dates:

Paper submission deadline: CLOSED

Paper submission guidelines

Registration: CLOSED 

Conference website: http://archive.emacregional2014.emac-online.org/


News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

The online submission system is now open! Submit here before December 2, 2016 noon CET Time

BMM-EMAC8th Biennial International Conference
on Business Market Management in Association with EMAC

Date: July 6-8, 2017
Location:  Karl-Franzens-University of Graz, Austria

Submission Deadline: April 7, 2017

Conference Organizers
Vishal Kashyap – University of Graz
Thomas Foscht – University of Graz
Michael Kleinaltenkamp – Free University of Berlin

Website: marketing.uni-graz.at/en/research/bmm-emac-2017

Call for papers


We hereby would like to announce that, from October 1 onwards, the Replication Corner of the International Journal of Research in Marketing (IJRM) will move to EMAC's other journal, the Journal of Marketing Behavior (JMB).  New submissions should therefore be sent to JMB, where the same four replication-corner editors (Eric Bradlow, Joel Huber, Don Lehmann and John Lynch) will continue to handle the manuscripts.

Klaus Wertenbroch, JMB Editor
Roland Rust, IJRM Editor 
Marnik Dekimpe, Vice-President Publications EMAC

Journal of Marketing Behavior

Call for papers

Please send your submission to: jmb@nowpublishers.com


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer 
    Application Deadline: Oct 23, 2016
    Read more -  Email  - Website

    Position: Assistant/Associate Professor 
    Application Deadline: Oct 31, 2016
    Read more -  Email
  • Institution: SKEMA
    Department: Marketing
    Position: Assistant / Associate / Full Professor
    Application Deadline: Dec 15, 2016
    Read more -  Email