5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014

 

The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.

 

Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland

 

Important dates:

Paper submission deadline: CLOSED

Paper submission guidelines

Registration: CLOSED 

Conference website: http://archive.emacregional2014.emac-online.org/

 

News / What’s coming up?

EMAC 2015 Best Paper Award Based on a Doctoral Dissertation

The European Marketing Academy (EMAC) is pleased to announce the winner of the  EMAC 2015 Best Paper Award Based on a Doctoral Dissertation:

Sungtak Hong
Sungtak Hong
Ph.D. candidate in Marketing, London Business School 

Paper: "Product Variety as a Reactive and Preemptive Response to Entry"


EMAC 2015 Susan Douglas Award

The European Marketing Academy (EMAC) is pleased to announce the winners of the EMAC 2015 Susan Douglas Award:

Cathrin Puchert      Bernhard Swoboda   Frank Hälsig
                  Profilbild

Paper: “Do External And Internal Factors Determine Corporate Reputation Across Nations?”


2015 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact 

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the winners of the 2015 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact:

Utpal M. Dholakia   Richard P. Bagozzi Lisa Klein Pearo
                      

Paper:  A Social Influence Model of Consumer Participation in network- and Small-Group-Based Virtual Communities. International Journal of Research in Marketing, Volume 21(3), pp 241-263, 2004.


2014 IJRM Best Article Award

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing
(IJRM) are pleased to announce the winners of the 2014 IJRM Best Paper Award:


John  H. Roberts   Ujwal Kayande  Stefan Stremersch
              

Paper: From academic research to marketing practice: Exploring the marketing science value
chain, International Journal of Research in Marketing, Volume 31(2), 127
140.


Daniel Halbheer   Florian Stahl    Oded Koenigsberg  
                       
Donald R. Lehmann


Paper: Choosing a digital content strategy: How much should be free?, International Journal of Research in 
Marketing, Volume 31(2), 192206.


IJRM  Best Paper Award for the Innovation Special Issue

The International Journal of Research in Marketing (IJRM) is pleased  to announce the winners of Best Paper Award for the Innovation Special Issue:

“To stimulate further high-quality submissions to the journal and the conference, we devoted $5,000 of our conference budget to a prize awarding the best papers in this issue. We are happy to hereby congratulate the co-winners of the best-paper award: Fabian Schulz, Christian Schlereth, Nina Mazar, and Bernd Skiera (2015), and Praveen Kopalle and Donald Lehmann (2015).

Each author team received $2,500 and a certificate at European Marketing Academy conference, in May 2015 in Leuven, Belgium, to acknowledge their excellent contribution to the special issue and the symposium. "


Journal of Marketing Behavior

Call for papers

Please send your submission to: jmb@nowpublishers.com

 


Job Market

 

Marketing PhD Jobs: http://marketingphdjobs.org

EMAC 2015 Conference Online Jobmarket

Job announcements 

Institution: University of Groningen
Position: Tenure Track Assistant Professors of Marketing
Application Deadline: Jul 31, 2015
Job Description and Application Procedure

Institution: Goodman School of Business, Brock University

Department: Marketing, International Business, and Strategy
Position: Assistant Professor in Marketing
Application Deadline: Aug 1, 2015
Job Description and Application Procedure

Institution: Vlerick Business School
Department: Marketing
Position: Assistant, Associate or Full Professor in Marketing
Application Deadline: Aug 31, 2015
Job Description and Application Procedure