5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014


The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.


Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland


Important dates:

Paper submission deadline: April 14, 2014. Extended to April 22, 2014

Paper submission guidelines

Registration: Early bird : August 14, 2014
                        Regular registration: September 9, 2014



News / What’s coming up?

Journal of Marketing Behavior

Call for papers

Please send your submission to: jmb@nowpublishers.com


 EMAC Distinguished Marketing Scholar Award 2015

Call for nominations

Please send your nominations to Prof. Gilles Laurent, Award Committee Chair before December 15, 2014.

EMAC Mc Kinsey Marketing Dissertation Award


Apply as of now until January 31, 2015


Job Market


Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements 

Carlos III University, Madrid 
Department of Business Administration
Tenure Track Positions

Application Deadline: December 1, 2014
Job Description and Application Procedure