5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014


The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.


Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland


Important dates:

Paper submission deadline: April 14, 2014. Extended to April 22, 2014

Paper submission guidelines

Registration: Early bird : August 14, 2014
                        Regular registration: September 9, 2014



News / What’s coming up?

EMAC 5th Regional Conference

Katowice, September 25-26, 2014

"IMU Research for Practice Award“
Third Dissertation Award 2015
Institute For Market-Oriented Management
(University of Mannheim)

Closing date for application: October, 31, 2014
For more information: http://imu2.bwl.uni-mannheim.de/en/home/

44th EMAC Annual Conference
Leuven, Belgium, May 26-29, 2015
Conference Theme: Collaboration Research

The conference fees include the EMAC 2016 membership fee (125€)

Submit your paper as of now until December 2, 2014 (Midnight CET time) through the conference website: www.emac2015.eu

Notifications: March 3, 2015

The International Conference on Consumer Research (ICCR 2014) "Challenges for Consumer Research and Consumer Policy in Europe"
Bonn, Germany, September, 29-30, 2014
More information & registration: www.vz-nrw.de/iccr

In addition to its own Jobmarket, EMAC supports the "Marketing PhD Jobs" website. Founded in 2011,  this independent site is dedicated to making the job market easier for both candidates and hiring departments in gathering candidates and universities on a single platform.

Job Market


Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements 

Marketing Department
University of Quebec, Montréal
Application Deadline: October 3, 2014
Application procedure