5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets
University of Katowice, Poland,, September 24-26, 2014
The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.
Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.
Programme Committee Chair
Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland
Paper submission deadline: CLOSED
Paper submission guidelines
Conference website: http://archive.emacregional2014.emac-online.org/
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