5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014


The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.


Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland


Important dates:

Paper submission deadline: CLOSED

Paper submission guidelines

Registration: CLOSED 

Conference website: http://archive.emacregional2014.emac-online.org/


News / What’s coming up?

We hereby would like to announce that, from October 1 onwards, the Replication Corner of the International Journal of Research in Marketing (IJRM) will move to EMAC's other journal, the Journal of Marketing Behavior (JMB).  New submissions should therefore be sent to JMB, where the same four replication-corner editors (Eric Bradlow, Joel Huber, Don Lehmann and John Lynch) will continue to handle the manuscripts.
Klaus Wertenbroch, JMB Editor
Roland Rust, IJRM Editor 
Marnik Dekimpe, Vice-President Publications EMAC

EMAC 2016 Annual Conference

Submissions are open until December 3, 2015 (noon CET time) on the conference website

Journal of Marketing Behavior

Call for papers

Please send your submission to: jmb@nowpublishers.com


Job Market


Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements 

Institution: University College Dublin
Department: UCD School of Business - Marketing Subject Area
Position: Lecturer (above the bar) / Senior Lecturer
Application Deadline: Sep 30, 2015
Job Description and Application Procedure

Institution: The University of Auckland
Department: Department of Marketing
Position: Professor (Marketing Analytics)
Application Deadline: Oct 5, 2015
Job Description and Application Procedure

Institution: University of Melbourne
Department: Management and marketing
Position: Professor of Marketing
Application Deadline: Oct 11, 2015
Job Description and Application Procedure