5th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets

University of Katowice, Poland,, September 24-26, 2014


The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective of the Conference was to contribute to closing the gap in marketing knowledge and research between different academic institutions across Europe.

Nowadays, the aim of the conference has become facing the challenge of developing new concepts and paradigms in marketing theory, resulting from the rise of new, fast growing and changing markets all over the world. The interest in these issues is shared by researchers far beyond Europe and regional insight has become even more important when confronted with the advances in globalization. The Conference also aims to encourage networking and inspire cooperation of academic researchers and marketing practitioners from different regions.


Programme Committee Chair

Maja Szymura-Tyc, University of Economics in Katowice, Poland
Associate Professor, Department of International Management – Head, Faculty of Management, EMAC National Representative Poland


Important dates:

Paper submission deadline: CLOSED

Paper submission guidelines

Registration: CLOSED 

Conference website: http://archive.emacregional2014.emac-online.org/


News / What’s coming up?

Professor Gary Lilien from Penn State is the winner of the EMAC Distinguished Marketing Scholar Award 2015.

Journal of Marketing Behavior

Call for papers

Please send your submission to: jmb@nowpublishers.com

EMAC Mc Kinsey Marketing Dissertation Award


Submission Deadline: 31 January 2015

PhD Summer School in Empirical Research Method
3-19 June 2015
Application deadline: 30 April 2015

More information: HERE

Job Market


Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements 

Institution: Karl-Franzens-University Graz
Department: Institute of Marketing
Position: University Assistant without doctorate
Application Deadline: Jan 28, 2015
Job Description and Application Procedure

Institution:Grenoble Ecole de Management (GEM)
Department: Marketing Department
Position: Assistant, Associate, or Full Professor
Application Deadline: February 21, 2015
Job Description and Application Procedure 

Institution: TUM School of Management, Technische Universität München
Position: PhD and/or Post Doctoral Positions
Application Deadline: February 22, 2015
Job Description and Application Procedure

Institution: Yonsei University
Department: Underwood International College
Position: Tenure-Track Assistant Professor
Application Deadline: April 15, 2015
Job Description and Application Procedure