Host: University of Valencia

             Theme: Paradigm Shifts & Interactions

              Host: Istanbul Technical University

              Theme: Lost in Translation: Marketing in an Interconnected World

              Conference Pictures


              Host: ISCTE Business School

              Theme: Marketing to Citizens : Going beyond Customers and Consumers

             Conference Pictures


  • 40th EMAC Annual Conference 2011 - 24-27 May, 2011 - Ljubljana, Slovenia

              Host: Faculty of Economics, University of Ljubljana

             Theme: The Day After - Inspiration, Innovation, Implementation


  • 39th EMAC Annual Conference 2010 - 1-4 June - Copenhagen, Denmark

              Host: Copenhagen Business School

             Theme: The Six Senses: The essentials of marketing


  • 38th EMAC Annual Conference 2009 - 26-29 May– Nantes, France

              Host: Audencia Nantes- Ecole de Management

              Theme: Marketing and the Core Disciplines


  • 37th EMAC Annual Conference 2008 - 27-30 May – Brighton, U.K.

              Host: University of Brighton

              Theme: Marketing Landscape: A pause for thoughts


  • 36th EMAC Annual Conference 2007 – 22-25 May – Reykjavik, Iceland

              Host: Reykjavik University

              Theme: Flexible Marketing in an Unpredictable World


  • 35th EMAC Annual Conference 2006 – 23-26 May – Athens, Greece

              Host: Athens Business and Economics University

              Theme: Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics


  • 34th EMAC Annual Conference 2005 – 24-27 May – Milan, Italy

              Host: Bocconi University

             Theme: Rejuvenating Marketing: Contamination, innovation, integration


  • 33rd EMAC Annual Conference 2004 – 18-21 May – Murcia, Spain

              Host: University of Murcia

              Theme: Worldwide Marketing


  • 32nd EMAC Annual Conference 2003 – 20-23 May – Glasgow, Scotland, UK

              Host: University of Strathclyde

             Theme: Marketing: Responsible and relevant?


  • 31st EMAC Annual Conference 2002 – 28-31 May – Braga, Portugal

              Host: University of Minho, School of Economics & Management.

              Theme: Marketing in a Changing World: Scope, opportunities and challenges


              Host: Norwegian School of Economics

              Theme: Rethinking European Marketing


             Host: Erasmus University Rotterdam

             Theme: Marketing in the New Millennium


  • 28th EMAC Annual Conference 1999 – 11-14 May – Berlin, Germany

            Host: Humboldt University 

            Theme: Marketing and Competition in the Information Age


  • 27th EMAC Annual Conference 1998 – 20-23 May – Stockholm, Sweden

             Host: Stockholm School of Economics

             Theme: Marketing Research and Practice


  • 26th EMAC Annual Conference 1997 – 20-23 May – Coventry, UK

             Host: University of Warwick, Warwick Business School

             Theme: Marketing: Progress, prospects, perspectives


  • 25th EMAC Annual Conference 1996 – Budapest, Hungary

             Host: Budapest University of Economic Sciences

             Theme: Marketing for an Expanding Europe


  • 24th EMAC Annual Conference 1995 – Cergy-Pontoise, France

             Host: Ecole Supérieure des Sciences Economiques et Commerciales (ESSEC)

             Theme : Marketing Today and for the 21st Century


  • 23rd EMAC Annual Conference 1994 – 17-20 May – Maastricht, The Netherlands

             Host: University of Limburg at Maastricht

             Theme: Marketing: Its dynamics and challenges


  • 22nd EMAC Annual Conference 1993 – 25-28 May – Barcelona, Spain

             Host: ESADE

              Theme: Marketing for the New Europe: Dealing with complexity


  • 21st EMAC Annual Conference 1992 – Denmark

             Host: Aarhus School of Business

             Theme: Marketing for Europe: Marketing for the future


  • 20th EMAC Annual Conference 1991 – Dublin, Ireland, UK

             Host: University College Dublin, Michael Smurfit Graduate School of Business

             Theme: Marketing Thoughts around the World


  • 19th EMAC Annual Conference 1990 – Innsbruck, Austria

             Host: University of Innsbruck

             Theme: Advanced Research in Marketing


  • 18th EMAC Annual Conference 1989 – Athens, Greece

             Host: Athens School of Economics & Business Science

             Theme: Marketing Thoughts and Practice in the 1990’s


  • 17th EMAC Annual Conference 1988 – UK

             Host : Bradford University

             Theme: Innovative Marketing: A European prespective


  • 16th EMAC Annual Conference 1987 – Toronto, Ontario, Canada

             Host: University of Toronto, Ontario Institute for Studies in Education

             Theme: Contributions to Strategic Management


  • 15th EMAC Annual Conference 1986 – Helsinki, Sweden

             Co-Hosts: Helsinki School of Economics;
                                Swedish School of Economics and Business Administration

              Theme: Contemporary Research in Marketing


  • 14th EMAC Annual Conference 1985 – Germany

             Host: University of Bielefeld


  • 13th EMAC Annual Conference 1984 – The Netherlands

             Host: Nijenrode School of Management


  • 12th EMAC Annual Conference 1983 – France

             Host: Institut d’Etudes Commerciales France


  • 11th EMAC Annual Conference 1982 – Antwerp, Belgium

             Host: University of Antwerp


  • 10th EMAC Annual Conference 1981 – Copenhagen, Denmark

             Host: Copenhagen School of Economics & Business Administration


  • 9th EMAC Annual Conference 1980 – Edinburgh, Scotland, UK

             Host: University of Edinburgh


  • 8th EMAC Annual Conference 1979 – The Netherlands

             Host: University of Groningen


  • 7th EMAC Annual Conference 1978 – Stockholm, Sweden

             Host: University of Stockholm


  • 6th EMAC Annual Conference 1977 – Saarbrücken, Germany

            Host: University of Saarbrücken


  • 5th EMAC Annual Conference 1976 – France

             Hosts: CEDEP, INSEAD


  • 4th EMAC Annual Conference 1975 – Copenhagen, Denmark

             Host: Copenhagen School of Economics


  • 3rd EMAC Annual Conference 1974 – Brussels, Belgium

             Host: EIASM


  • 2nd EMAC Annual Conference 1973 – Berlin, Germany

             Host: International Institute of Management, Berlin


  • 1st EMAC Annual Conference 1972 – Jouy-en-Josas, France

             Host: HEC  

News / What’s coming up?


Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)


  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344




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