GUIDELINES FOR EMAC NATIONAL REPRESENTATIVES


The EMAC national coordinators are elected in accordance with the statutes. The following guidelines apply:

Obligations

  • Participating in the annual executive committee meeting located in connection with the annual conference.
  • Indicating which EMAC committee/VP the coordinator would like to work with to develop EMAC initiatives.
  • Improving personal contacts with and between members on a national level, promoting an activated and interested membership.
  • Holding formal and informal national meetings for current and potential members, to encourage contacts with the EMAC network. Such meetings would be linked to other national events involving the academic marketing community.
  • Recruiting new members, stimulating colleagues and younger researchers to join EMAC. In this connection, particular assistance in reaching local target groups, i.e. marketing academicians at all levels, doctoral students, associated teachers, etc.
  • In cooperation with the central secretariat, to participate in promoting EMAC with informative brochures, letters, conference material, etc.
  • Maintaining contact with new members from the coordinator's country enrolled to secure their continued membership.
  • Providing the executive committee with feedback and proposals from country members relating to existing activities, new possible activities, suggestions for improvements and new initiatives.
  • Promoting EMAC events and publications by obtaining the maximum local publicity for these, in trade journal and other media, possibly assisted by the Executive Committee.
  • Maintaining close contact with national, professional marketing organizations and groups and reporting on new national developments.
  • Inform local doctoral students of the annual EMAC doctoral colloquium and assisting in their application for participation.

 

Available Tools

To implement the above the following assistance is provided.

1. EMAC Letterhead (electronic version)

2. Coverage of expenditure in connection with mailing and local promotional or other activities. (Examples could be: reception in connection with local professional meetings, meetings following up on conferences, mailing letters and brochures to potential members etc.Such expenditures should be approved in advance).

3. Promotional material in terms of EMAC descriptive brochure, conference brochures, promotional material regarding the journal and other activities.

4. Secretarial advice and guidance from the central secretariat with relevant information on EMAC history and activities.

5. Information about committee needs from the EMAC Steering Committee/VP's

News / What’s coming up?

 

Nine (9) Finalists for the 2018 IJRM Best Article Award

This is award is given to the best paper published in IJRM in 2018. The winning paper is chosen by members of the IJRM Editorial board in two rounds of voting.

  • Optimizing service failure and damage control. Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner, Oded Koenigsberg. Pages 100-115
  • Endogeneity in survey research. Jon Bingen Sande, Mrinal Ghosh. Pages 185-204
  • Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay. Els Gijsbrechts, Katia Campo, Mark Vroegrijk. Pages 270-288
  • Temporal myopia in sustainable behavior under uncertainty. Arianne J. van der Wal, Femke van Horen, Amir Grinstein. Pages 378-393
  • New product success in the consumer packaged goods industry: A shopper marketing approach. Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe. Pages 432-452 
  • Extracting brand information from social networks: Integrating image, text, and social tagging data. Jan Klostermann, Anja Plumeyer, Daniel Böger, Reinhold Decker. Pages 538-556 
  • Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands. Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig-Thurau. Pages 557-574
  • On the monetary impact of fashion design piracy. Gil Appel, Barak Libai, Eitan Muller. Pages 591-610
  •  Providing health checks as incentives to retain blood donors — Evidence from two field experiments. Sigrun Leipnitz, Martha de Vries, Michel Clement, Nina Mazar. Pages 628-640

Ten (10) finalists for the 2019 Jan Benedict Steenkamp Award for Long-Term Impact

(This award is given annually to papers published in IJRM that are judged to have made a long-term impact on the field of marketing. Eligible papers were published 10-15 years prior to the year the award is being given. For this year, these are papers from 2004-2009 inclusive. Winner will be chosen by a committee with the use of the following criteria: (1) the votes the paper received from the IJRM Editorial Board (resulting from two rounds of voting), (2) the paper’s ISI and Google Scholar citations, and (3) the paper’s quality, as assessed by the award committee’s in-depth reading.)

 

  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey. Rohit Deshpandé, John U Farley. Vol 21, Issue 1, Pages 3–22
  • Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis. Jill Klein, Niraj Dawar. Vol 21, Issue 3, Pages 203–217
  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. Kyriakos Kyriakopoulos, Christine Moorman.  Vol 21, Issue 3, Pages 219–240
  • Antecedents and purchase consequences of customer participation in small group brand communities. Richard P. Bagozzi, Utpal M. Dholakia. Vol 23, Issue 1, Pages 45-61
  • Multichannel customer management: Understanding the research-shopper phenomenon. Peter C. Verhoef, Scott A. Neslin, Björn Vroomen. Vol 24, Issue 2, Pages 129–148
  • The NPV of bad news. Jacob Goldenberg, Barak Libai, Sarit Moldovan, Eitan Muller. Vol 24, Issue 3, Pages 186–200.
  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning. Shuili Du, C.B. Bhattacharya, Sankar Sen. Vol 24, Issue 3, Pages 224-241
  • Measuring the impact of positive and negative word of mouth on brand purchase probability. Robert East, Kathy Hammond, Wendy Lomax. Vol 25, Issue 3, Pages 215–224
  • Linking marketing capabilities with profit growth. Neil A. Morgan, Rebecca J. Slotegraaf, Douglas W. Vorhies. Vol 26, Issue 4, Pages 284-293.
  • An empirical comparison of the efficacy of covariance-based and variance-based SEM. Werner Reinartz, Michael Haenlein, Jörg Henseler. Vol 26, Issue 4, Pages 332-344

 

 

 


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