The EMAC 47th Annual Conference is hosted by the University of Strathclyde, Glasgow, UK on May 29- June 1, 2018. 

Conference theme: “People Make Marketing

The Department of Marketing, Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has a reputation for impactful research benefiting a wide spectrum of stakeholders, including students, practitioners and policy makers. The department is proud to be home to a vibrant community of researchers who work collaboratively to generate internationally excellent research within and across key areas of marketing discipline.

In creating our theme we were inspired by Glasgow’s recognition of the role of people as being at the heart of any city and its ‘People Make Glasgow’ brand. By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider society. The conference theme highlights the role of people who make rigorous marketing research relevant in an increasingly dynamic and digitalised world. EMAC 2018 provides an opportunity to discuss how people and their research shape the marketing discipline now and prospects for impacting the discipline in the future. We look forward to welcoming you to Glasgow to explore how people make marketing creative and analytical, how people make marketing impactful and relevant, how people make marketing innovative and digital and how people make marketing global.

More information on the conference website.

Important date(s)

Paper submission: December 5, 2017 15:00 CET Time 

Submissions are done via the conference website


News / What’s coming up?

EMAC 47th Annual Conference

Date & Location: May 27-May 29, 2018, University of Strathclyde, Glasgow, UK

Early Bird registration deadline: April 16, 2018

Registration Link

Authors will be notified as of 5th March 2018

International Journal of Research Marketing (IJRM)

Special issue on Digital Business Models

Submission Deadline: 1st March 2018

Call for papers

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018

Paper submission Deadline: April 25, 2018 15:00 CET Time

Submission Link


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website