EMAC Members’ Honor Code of Conducting Research


This honor code describes good scientific practice to which EMAC members subscribe. The code does not encompass a detailed description for every aspect, as the evaluation of very specific issues may well change over time. The code also does not include regulations for cases of violation. EMAC assumes that this depends on the regulations of the respective home institution.

1. Intellectual Property
We honor the intellectual property of fellow researchers by appropriately mentioning and citing the work of others. This includes work of others even if he or she had been a co-author or editor of these other works or had been an adviser or student of the author of such work. We credit the source of ideas irrespective of whether being published or unpublished and whether representing written work, an oral presentation, or material on a website. Not following these rules can result in plagiarism.

2. Integrity of Data
We offer transparency about our collected data to allow for replication of our results. In order to preserve accurate documentation of observed facts with which later reports or conclusions can be compared, we are obliged to maintain a clear and complete record of data acquired, and the instruments used to collect that data, for at least 10 years. These records include sufficient detail to permit examination for the purpose of replicating the research, responding to questions that may result from unintentional error or misinterpretation, establishing authenticity of the records, and confirming the validity of the conclusions. We store the records in a way that no data or results can be deleted or overwritten by later versions.

3. Ownership of and Access to Data
Since it is in the interest of science in general to rely on the contributions and findings of others, we feel obliged to the general scientific community to cooperate in sharing of data if someone is interested in replicating one’s work. If the collected data represent a contribution by itself it is sufficient to only offer data with the request to use the data only for identical replications but not for other purposes. In case the data was obtained from others with the obligation of not distributing the data to anybody else then we try to obtain consent from the data providing institution to make the data available after a period of ten years.

4. Documentation of Results

In order to facilitate replications we will document our research results as thoroughly as possible. This includes the storage of a code that documents how the raw data were transformed and related to the data which served for the analysis and the subsequently obtained results. In case of survey data we provide the full questionnaire and report descriptives of all variables. We report the results in a way that they can be used later on for applying meta-analyses for the sake of generalizability. For experiments we describe in detail the experimental manipulations, the design of the experiment, and the measures. We also report the dates when any kind of data were collected for each observation.

5. Criteria for Authorship

If more than one person are conducting research and publishing the results then we list the set of co-authors reflecting their relative contributions. We do not list a person's name as author without his or her knowledge, permission, and review of the final version of the manuscript. We avoid the listing of so-called honorary authors, who do not meet the criteria for authorship. It is important that all co-authors understand the basis for assigning an order of names and agree in advance to these principles.

6. Duplicate Publication
We do not publish the same article in two different places without very good reason to do so, unless appropriate citation is made in the later publication to the earlier one, and unless the editor is explicitly informed. We do not divide a research paper into a number of smaller papers merely for the sake of expanding the number of items in the author's bibliography.

7. Responsibilities of a Research Investigator
If we are leading a research group we not only provide guidance and advice to individual members of the research group in the responsible conduct of the research but also take over the ultimate responsibility for the scientific integrity of the whole research project.

8. Privileged Information
We honor privileged information taken from a grant application or manuscript received from a funding agency or journal editor for peer review by not making use of it for our own work. This includes treating such information confidential.

9. Conflict of Interest
We feel obliged to disclose conflicts of interest for any kind of publication so that editors can choose unbiased reviewers and others can judge by their own whether the results of research might be biased by own interests of researchers.

10. Correction of Errors
In case of the finding of a relevant error, either intentional or inadvertent, or of an earlier work not appropriately referenced subsequent to publication, we feel obliged to submit a correction or retraction in a form specified by the editor or publisher.

News / What’s coming up?

9th BMM-EMAC Biennial International Conference on Business Market Management
Berlin, Germany
June 27-29, 2019

Co-hosts: Frank Jacob, Wes Johnston, Michael Kleinaltenkamp, Olaf Plötner

Submission Deadline: February 15, 2019

More information & application: http://www.wiwiss.fu-berlin.de/fachbereich/bwl/marketing/BMM-EMAC-2019/index.html

3rd EMAC - Job Market workshop
Submission deadline: February 18, 2019 15:00 CET Time

More information and Submission link:



Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website