The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975.  The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

At present, the Academy has over 1000 members from more than 57 different countries in all five continents.

Do you teach? Do you engage in research? Do you want to be kept informed about advances in the area of marketing? Join the European network of professional people involved in marketing research and teaching today! 


EMAC Events

  • Annual Conference: Hosted by major universities or scientific institutes all over Europe, the Annual Conference provides a yearly forum for the presentation and discussion of research projects in various stages of development.
  • Doctoral Colloquium: Held during the same week and a the same place as the Annual Conference, the Doctoral colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing.
  • Regional Conference: The conference is aimed to attract researchers interested in marketing issues in changing and growing markets, and issues regarding a regional perspective. All types of research approaches are welcome. Further it wants to serve the marketing communities of transition societies and interested researchers, as natural event of communication and meeting point.


EMAC Publications

  • Newsletter: In order to keep the EMAC membership informed of its activities as well as other happenings in the field, the Academy publishes the online EMAC Newsletter. Apart from conveying information on trends in the field, the Newsletter is also a "clearinghouse" for the dissemination of information on on-going and completed research, teaching material, job vacancies,...
  • The Chronicle: EMAC's annual publication aims at informing our members, potential members and stakeholders about our activities. It also provides some insightful views of what is happening in the Marketng discipline.
  • International Journal of Research in Marketing (IJRM): EMAC edits this international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods.
  • Journal of Marketing Behavior (JMB): In 2014, EMAC will begin publishing this new behavioural journal, which publishes theoretically grounded research into human behavior in the marketplace.

For more information on the Academy, please contact the EMAC Secretariat.

News / What’s coming up?

EMAC 47th Annual Conference

Date & Location: May 27-May 29, 2018, University of Strathclyde, Glasgow, UK

Early Bird registration deadline: April 16, 2018

Registration Link

Authors will be notified as of 5th March 2018

International Journal of Research Marketing (IJRM)

Special issue on Digital Business Models

Submission Deadline: 1st March 2018

Call for papers

9th EMAC Regional Conference
Location: Prague, Czech Republic
Dates: September 12-14, 2018

Paper submission Deadline: April 25, 2018 15:00 CET Time

Submission Link


Job Market



Marketing PhD Jobs:

Job announcements available on the EMAC Jobmarket Website