Welcome to EMAC


EMAC Mission

The European Marketing Academy (EMAC) is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.

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EMAC Events

EMAC co-sponsored events



EMAC 30th Doctoral Colloquium

Date & Location: May 21-23, 2016, Groningen, The Netherlands


EMAC 46th Annual Conference

Date & Location: May 23-26, 2016, Groningen, The Netherlands 

Theme: Leaving Footprints

Registration link

EMAC 2017 Regional Conference

Date & Location: September 20-22, 2017, Timisoara, Romania

Theme: "Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

Conference website: http://www.emac2017regional.org


2nd EMAC Junior Faculty & Doctoral Student Research Camp

Date & Location: August 31- September 1, 2017, University of Vienna, Vienna, Austria

Submission Deadline: April 30, 2017

For more information, please click HERE

EMAC 47th Annual Conference

Date & Location: May 29-June 1, 2018, University of Strathclyde, Glasgow, UK


Finalists for the IJRM 2016 Best Article Award

Members of the IJRM Editorial Board chose from among 54 papers published in IJRM in 2016 the best article.  The following are the five (5) finalists.

The winning paper will be announced during the EMAC Conference in Groningen (May 23-26, 2017). (Papers are listed chronologically.)

• On-demand streaming services and music industry revenues — Insights from Spotify's market entry. Nils Wlömert, Dominik Papies. Volume 33 (2), Pages 314-327
• Mapping the customer journey: Lessons learned from graph-based online attribution modeling. Eva Anderl, Ingo Becker, Florian von Wangenheim, Jan Hendrik Schumann.  Vol 33 (3) Pages 457-474
• Performance growth and opportunistic marketing spending. Dominique M. Hanssens, Fang Wang, Xiao-Ping Zhang. Vol 33 (4) Pages 711-724  
• How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed. Andrew T. Stephen, Donald R. Lehmann. Vol 33 (4) Pages 755-766 
• Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories. Kathleen Cleeren, Kelly Geyskens, Peter C. Verhoef, Joost M.E. Pennings. Vol 33 (4) Pages 896-906






News / What’s coming up?

46th EMAC Annual Conference
Groningen, The Netherlands
May 23-26, 2017

Registration link

EMAC 2017 Regional Conference

Date & Location: September 20-22, 2017, Timisoara, Romania

Theme: "Bridging the Marketing Theory/Practice Gap and Competitiveness of the New Europe"

Submissions are closed. Notifications to Authors: Mid-June 2017

Conference website: http://www.emac2017regional.org


The Journal of Marketing Behavior will publish a special issue on digital marketing and social media based on the relevant tracks of Digital Marketing and Social Media from the EMAC 2017 Annual Conference.

For more information and application process, please see the Call for papers.


Job Market



Marketing PhD Jobs: http://marketingphdjobs.org

Job announcements available on the EMAC Jobmarket Website

  • Institution: Grenoble Ecole De Management
    Department: Marketing / Consumer Behavior
    Position: Postdoctoral position in the Consumer Behavior team 
    Application Deadline: May 14, 2017
    Read more -  Email 
  • Institution: University of Kent
    Department: Kent Business School
    Position: Lecturer/Senior Lecturer in Digital Marketing
    Application Deadline: May 21, 2017
    Posted on: Apr 11, 2017
    Read more -  Email  - Website
  • Institution: IPAG Business School
    Position: Associate Professor of Marketing
    Application Deadline: May 30, 2017
    Read more -  Email 
  • Institution: University of Exeter
    Department: Business School
    Position: Associate/Professor 
    Application Deadline: May 31, 2018
    Read more -  Email  - Website 
  • Institution: Pontificia Universidad Javeriana
    Department: Management
    Position: Assistant or Associate Professor 
    Application Deadline: Jun 1, 2017
    Read more -  Email  - Website
  • Institution: Copenhagen Business School
    Department: Department of Marketing
    Position: Two Associate Professorships in Marketing and Sales Management with special attention to digitalization
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website 
  • Institution: University of Technology Sydney
    Department: UTS Business School: Marketing Discipline Group
    Position: Lecturer/ Senior Lecturer, Associate Professor and Full Professor of Marketing
    Application Deadline: Jun 30, 2017
    Read more -  Email  - Website
  • Institution: Carlos III University, Madrid
    Department: Department of Business Administration
    Position: Tenure track position in Marketing
    Application Deadline: Jul 1, 2017
    Read more -  Email  - Website
  • Institution: Pontificia Universidad Católica de Chile
    Department: Marketing
    Position: Assistant Professor, Associate Professor
    Application Deadline: Jul 16, 2017
    Read more -  Email  - Website  
  • Institution: Strathclyde Business School
    Department: Marketing
    Position: Lecturer/Senior Lecturer
    Application Deadline: Aug 6, 2017
    Read more -  Email