GUIDELINES FOR EMAC NATIONAL COORDINATORS
The EMAC national coordinators are elected in accordance with the statutes. The following guidelines apply:
Obligations
- Participation in the two annual executive committee meetings, one of which will be always located in connection with the annual conference.
- Improving personal contacts with and between members on a national level, promoting an activated and interested membership.
- Holding formal and informal national meetings for current and potential members, to encourage contacts with the EMAC network. Such meetings would be linked to other national events involving the academic marketing community.
- Recruiting new members, stimulating colleagues and younger researchers to join EMAC. In this connection, particular assistance in reaching local target groups, i.e. marketing academicians at all levels, doctoral students, associated teachers, etc.
- In cooperation with the central secretariat, to participate in promoting EMAC with informative brochures, letters, conference material, etc.
- Maintain contact with new members enrolled in connection with conferences, or otherwise to secure their continued membership.
- Providing the executive committee with feedback and proposals from members relating to existing activities, new possible activities, suggestions for improvements and new initiatives.
- Promoting the concept of marketing to those, who do, or should, employ the assistance of professional marketing thinking in commerce, manufacturing, service industries and the public sector.
- Providing information to the Newsletter, Chronicle and other publications of EMAC in accordance with the guidelines provided by the editors. For this purpose, a special responsible ‘Chroniqueur’ may be appointed in cooperation with the Advisory (Editorial) Committee for the publications.
- Promoting EMAC events and publications by obtaining the maximum local publicity for these, in trade journal and other media, possibly assisted by the Executive Committee.
- Maintaining close contact with national, professional marketing organizations and groups and reporting on new national developments.
- Being active in promoting exchange arrangements involving reporting on visiting professor arrangements, openings available for such, and professionals interested in visiting arrangements of varying length.
- Activating local contributions to the EMAC conference and other EMAC events.
- Inform local doctoral students of the annual EMAC doctoral colloquium and assisting in their application for participation.
Available Tools
To implement the above the following assistance is provided.
1. EMAC Letterhead
2. Visiting card from EMAC association
3. Coverage of expenditure in connection with mailing and local promotional or other activities. (Examples could be: reception in connection with local professional meetings, meetings following up on conferences, mailing letters and brochures to potential members etc. (Such expenditures should be approved in advance).
4. Promotional material in terms of EMAC descriptive brochure, conference brochures, promotional material regarding the journal and other activities.
5. Additional copies of the Chronicles for distribution to relevant non-members
6. Secretarial advice and guidance from the central secretariat with relevant information on EMAC history and activities.
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